Create a business account Create successful posts Advertise on Instagram Boost my posts Set up a shop on Instagram Inspire people to take action Optimize your shop Collaborate with creators

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SHOPPING

Here is your guide on how to start reaching customers with your shop

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Products

Ad Solutions Video Solutions Instagram Shopping Checkout on Instagram Branded Content Feed Stories Reels Instagram Direct

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REELS

Here is your guide to how to create effective Reels ads.

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For Creators

Inspiration

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CREATORS

Here’s your guide to help get the most out of creators for your business.

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Checkout on Instagram simplifies purchasing

Create engaging shopping moments for your customers to discover and buy in a few taps. ¹

Grow your business with Checkout on Instagram

Let people know how it works

Now that you’re on checkout, tell your fans how easy it is to use. We’ve created a step-by-step announcement template that you can post as a Story to spread the word.

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Drive your first sale with these basics

Sustain interest and sales goals

How Dezi built awareness and excitement for a new product launch

View Dezi's story

94% new buyers

@shop

@instagramforbusiness

@creators

FEATURED

SHOPPING

FEATURED

REELS

FEATURED

CREATORS

Checkout on Instagram simplifies purchasing

Grow your business with Checkout on Instagram

Let people know how it works

Drive your first sale with these basics

Sustain interest and sales goals

How Dezi built awareness and excitement for a new product launch

Goals

Products

Inspiration

Other Services