INSTAGRAM SHOPPING

Open your shop on Instagram today.

Overview

INTRODUCING INSTAGRAM SHOPPING

Making it easy for people to shop right in the moment of discovery.

Instagram product discovery

People have always come to Instagram to shop and discover new products.

  • 70%

    of shopping enthusiasts turn to Instagram for product discovery1

  • 87%

    of people say influencers have inspired them to make a purchase2

When they were inspired by something they saw, they would take steps to find and buy it right away.

WHAT IS INSTAGRAM SHOPPING

Instagram Shopping is a set of features across Instagram that let people shop your photos and videos no matter where they are in the app.

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We built a world of Shopping features that tap into people’s existing behaviors to turn your business’s Instagram account into a shoppable storefront.

Profile Shop

SHOPS

A customizable storefront allowing people to shop directly on business profile pages.

Shopping Tags
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SHOPPING TAGS

Shopping Tags allow businesses to highlight products from their catalog in Stories and in-feed, so people can learn more. U.S. businesses using checkout on Instagram can also highlight products in post captions and in their bios with Product Mentions.

Instagram ShopExplore with Instagram Shop

INSTAGRAM SHOP

An in-app shopping destination where people can discover products and brands they love from across Instagram.

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Collections

COLLECTIONS

Allow businesses to customize their shop with an editorial point-of-view by curating products into themes.

Product Detail Page

PRODUCT DETAIL PAGE

A product focused page that showcases all relevant information on an item, including pricing, rich descriptions and media. PDPs pull in all media where the product is tagged on Instagram, so people can see products used in different ways.

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Shopping Ads
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SHOPPING ADS

Businesses can reach audiences at scale by boosting existing Shopping Posts in Ads Manager. Shopping ads are able to drive to an owned website or native checkout on Instagram. Checkout on Instagram is currently available in the U.S. only.

Checkout

CHECKOUT ON INSTAGRAM

Checkout on Instagram allows all eligible businesses and creators in the U.S. to sell their products directly on Instagram. People can purchase products that they discover securely and seamlessly using Facebook Pay, without leaving the app. Businesses that do not use checkout on Instagram can still use other shopping tools that drive offsite to complete the purchase.

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Shopping from Creators
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SHOPPING FROM CREATORS

Makes it possible for people to shop inspiring looks from the creators they love without leaving Instagram. Currently available to checkout businesses.

Product Launches

PRODUCT LAUNCHES

A way for businesses to announce an upcoming product launch on Instagram so people can preview details and set reminders to buy as soon as it’s available. Currently available to checkout businesses.

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@Shop

LIVE SHOPPING

Unlocks a new channel for checkout-enabled businesses to sell products through their Instagram Live and form deeper connections with people in real-time.

Follow us on @Shop and @Instagramforbusiness to get the latest Shopping news.

Set up your first Shopping Ad today.

Learn more about checkout on Instagram.