Featured
Instagram Business Marketing Plan

Reels

Create and discover short, entertaining videos on Instagram

Featured
Instagram Creators

Instagram Creators

You were made for this. Now it's time to make your community.

Featured
Inspiring stories from women-led, minority businesses

Community

Inspiring stories from women-led, minority businesses

close-up shot of 3 women smiling from @outdoorvoices page
video and image collage of makeup accessories and headshots of beautiful people wearing makeup
Something Went Wrong
We're having trouble playing this video.

REACH THE CUSTOMERS YOU WANT WITH INSTAGRAM SHOPPING

MAKE YOUR PRODUCTS EASY TO DISCOVER

You can tell your story and highlight products seamlessly, so people can easily shop in the moment of discovery.

close-up shot of 3 women smiling from @outdoorvoices page

TAP THE POWER OF PHOTOS AND VIDEOS

Use real-time and pre-made content to create an interactive, visual shopping experience that deepens connections and shows off your products to the world.

video and image collage of makeup accessories and headshots of beautiful people wearing makeup

CONNECT WITH PEOPLE WHO LOVE TO SHOP

Nearly half of people surveyed use Instagram to shop weekly. Meet your customers where they are.1

Something Went Wrong
We're having trouble playing this video.

SO, WHAT IS INSTAGRAM SHOPPING?

Instagram Shopping is a set of features that allow people to easily shop your brand’s photos and videos all across Instagram.

It all starts with your shop, your storefront on Instagram.

People can shop your products throughout Instagram.

Something Went Wrong
We're having trouble playing this video.

Our Instagram Shop tab offers even more ways to get your brand noticed.

The shopping tab on Instagram's homescreen is a destination for people to discover new brands, products and editor's picks, personalized to them.

HOW TO SET UP INSTAGRAM SHOPPING:

Ready to open up shop? Complete the set-up process below in Commerce Manager.

  • Review our Commerce Eligibility Requirements to ensure you sell eligible products and comply with our policies, like our commerce policies, terms of use, community guidelines and more.
  • Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business’s website, and you must represent the store or website associated with the domain provided.
  • Check to see if you are in a supported market.
  • Confirm that your Instagram profile is a business or creator account. Then, connect it to your Facebook page.
  • If you don’t have one already, set up a Business Manager account. You'll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your pages and the people who might be working on them.

You can choose to onboard onto Instagram Shopping by setting up your shop in Commerce Manager or a supported platform. Or, you can get started directly within the Instagram app.

  • First, choose how you want your customers to complete their purchase by selecting a checkout method.
  • Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook, or both.
  • Add products to your shop by connecting your existing product catalog or by creating a new one.
  • Finally, review your shop, then submit it to Instagram for review!

ONCE YOU‘RE UP AND RUNNING