Open your shop on Instagram today.
INTRODUCING INSTAGRAM SHOPPING
Making it easy for people to shop right in the moment of discovery.
People have always come to Instagram to shop and discover new products.
of shopping enthusiasts turn to Instagram for product discovery1
of people say influencers have inspired them to make a purchase2
When they were inspired by something they saw, they would take steps to find and buy it right away.
WHAT IS INSTAGRAM SHOPPING
Instagram Shopping is a set of features across Instagram that let people shop your photos and videos no matter where they are in the app.
We built a world of Shopping features that tap into people’s existing behaviors to turn your business’s Instagram account into a shoppable storefront.
A customizable storefront allowing people to shop directly on business profile pages.
Shopping Tags allow businesses to highlight products from their catalog in Stories and in-feed, so people can learn more. U.S. businesses using checkout on Instagram can also highlight products in post captions and in their bios with Product Mentions.
An in-app shopping destination where people can discover products and brands they love from across Instagram.
Allow businesses to customize their shop with an editorial point-of-view by curating products into themes.
PRODUCT DETAIL PAGE
A product focused page that showcases all relevant information on an item, including pricing, rich descriptions and media. PDPs pull in all media where the product is tagged on Instagram, so people can see products used in different ways.
Businesses can reach audiences at scale by boosting existing Shopping Posts in Ads Manager. Shopping ads are able to drive to an owned website or native checkout on Instagram. Checkout on Instagram is currently available in the U.S. only.
CHECKOUT ON INSTAGRAM
Checkout on Instagram allows all eligible businesses and creators in the U.S. to sell their products directly on Instagram. People can purchase products that they discover securely and seamlessly using Facebook Pay, without leaving the app. Businesses that do not use checkout on Instagram can still use other shopping tools that drive offsite to complete the purchase.
SHOPPING FROM CREATORS
Makes it possible for people to shop inspiring looks from the creators they love without leaving Instagram. Currently available to checkout businesses.
A way for businesses to announce an upcoming product launch on Instagram so people can preview details and set reminders to buy as soon as it’s available. Currently available to checkout businesses.
Unlocks a new channel for checkout-enabled businesses to sell products through their Instagram Live and form deeper connections with people in real-time.