Instagram Creative Platforms Specialty Requirements
Creative Platforms partners offer technology platforms and mobile apps that help marketers create and/or curate ads at scale.
Our commitment to excellence means that our Partners are vetted and geared with best practice knowledge in creating ads for all of our ad formats, making our program a place where marketers can find the quality and performance they need.
CREATIVE PLATFORM APPLICANTS TYPICALLY SUPPORT THE FOLLOWING CAPABILITIES:
Generate audience insights to inform creative briefs
Support creative development
Support creative implementation
Asset Management
Creative Partners cover a spectrum of capabilities: from generating audience insights to inform creative briefs, to helping creative development, support creative optimization, and asset management.
To help you determine your eligibility for this program, we established the following checklist to better define the capabilities and requirements we are looking for in Creative Partners.
Criteria | Why we check this? | Minimum Requirements | Review Process | Resources |
|---|---|---|---|---|
Scale | To demonstrate that you have a track record of enabling better creatives for Facebok ads at scale | Applicants will have to meet the following minimum required ad spend in the past 12 weeks from application submission: | We review the Facebook campaign IDs you provide in your application | |
Number of clients | To demonstrate that you have a diverse stable client-base, which removes a dependency on any one client | 5+ clients spending >500 USD over the past 12 weeks | We review the Facebook Account IDs you provide in your application | |
Technology Requirement | Must have Ads Management Standard Access and creative attribution to meet all of the Product Requirements | Creative Attribution and Ads Management Standard Access has been approved | We review your App ID | |
Qualitative check - Case Studies x 3 | Asset creation for use in Facebook ads is the basis of this specialty of our partner program | Applicants must be able to provide 3 x case studies to show how their proprietary technology helped customers in developing Strategy/Insights, Creative Production, and/or Campaign Optimization | We review the case studies and recorded demo you provide in your application |
Please note that this is not meant to be an exhaustive list of every single item checked on an application, but the table below should contain enough information to provide a very clear picture of what is considered and to help you decide when is the right time to apply.
Great, I think I meet these requirements, what's next?
Awesome! When you feel like you meet these criteria you can submit an application.
I don’t currently use the Marketing API, but I want to get started.
Great! You can get up and running today, from the Marketing API Developer Docs.