Instagram Creative Platforms Specialty Requirements

Creative Platforms partners offer technology platforms and mobile apps that help marketers create and/or curate ads at scale.

Our commitment to excellence means that our Partners are vetted and geared with best practice knowledge in creating ads for all of our ad formats, making our program a place where marketers can find the quality and performance they need.


  • Generate audience insights to inform creative briefs

  • Support creative development

  • Support creative implementation

  • Asset Management

Creative Partners cover a spectrum of capabilities: from generating audience insights to inform creative briefs, to helping creative development, support creative optimization, and asset management.

To help you determine your eligibility for this program, we established the following checklist to better define the capabilities and requirements we are looking for in Creative Partners.


Why we check this?

Minimum Requirements

Review Process



To demonstrate that you have a track record of enabling better creatives for Facebok ads at scale

Applicants will have to meet the following minimum required ad spend in the past 12 weeks from application submission:

US: 100,000 USD, UK: 75,000 GBP, EMEA (not including UK): 50,000 EUR, Other countries: 50,000 USD or equivalent in local Currency. Note: 70% of the ad spend must contain Mobile-First Creative

We review the Facebook campaign IDs you provide in your application

Number of clients

To demonstrate that you have a diverse stable client-base, which removes a dependency on any one client

5+ clients spending >500 USD over the past 12 weeks

We review the Facebook Account IDs you provide in your application

Technology Requirement

Must have Ads Management Standard Access and creative attribution to meet all of the Product Requirements

Creative Attribution and Ads Management Standard Access has been approved

We review your App ID

Qualitative check - Case Studies x 3

Asset creation for use in Facebook ads is the basis of this specialty of our partner program

Applicants must be able to provide 3 x case studies to show how their proprietary technology helped customers in developing Strategy/Insights, Creative Production, and/or Campaign Optimization

We review the case studies and recorded demo you provide in your application

Please note that this is not meant to be an exhaustive list of every single item checked on an application, but the table below should contain enough information to provide a very clear picture of what is considered and to help you decide when is the right time to apply.

Great, I think I meet these requirements, what's next?

Awesome! When you feel like you meet these criteria you can submit an application.

I don’t currently use the Marketing API, but I want to get started.

Great! You can get up and running today, from the Marketing API Developer Docs.