Instagram Ad Tech Specialty Requirements
The goal of the Ad Tech Specialty is to highlight Partners who are driving performance and innovation via our Marketing API.
Our commitment to excellence means that our Partners are vetted and geared with best practice knowledge in creating ads for all of our ad formats, making our program a place where marketers can find the quality and performance they need.
To help you determine your eligibility for this program, we established the following checklist to better define the capabilities and requirements we are looking for in Ad Technology Partners:
Criteria | Why we check this? | Minimum Requirements | Review Process | Resources |
|---|---|---|---|---|
Scale | To demonstrate that you have a track record of enabling technology solutions that help marketers scale campaigns and drive significantly improved performance | Applicants must be able to meet the following minimum required ad spend within 60 days from application submission: 100,000 USD spend (or equivalent in local currency) | We review the App ID you provide in your application | |
Quality | To ensure your company and teams meet our quality-related standards | Applicants must exhibit at least 50% of spend not directly associated with Link clicks. Additionally, 50% of spend should be opted in to a minimum of 2 placements | Our compliance team will review company information | |
Number of Clients | To demonstrate that you have a diverse stable client-base, which removes a dependency on any one client | Applicants must have 5+ active clients each exhibiting >1,000 USD in the last 60 days from application submission | We review the App ID you provide in your application | |
Compliance | To ensure your company and teams meet compliance related standards | Applicants must successfully complete App Review Process | Our compliance team will review company information | |
Technology Requirement | Must have Ads Management Standard Access to meet all of the Product Requirements | Applicants must have Ads Management Standard Access | We review your App ID | |
Training | To ensure your company and team complies with our Ad Policy | Ad Policy blueprint course must be completed by a minimum of 2 employees within 30 days from official badging date | Our compliance team will review course completion |
Please note that this is not meant to be an exhaustive list of every single item checked on an application, but the table below should contain enough information to provide a very clear picture of what is considered and to help you decide when is the right time to apply.
Great, I think I meet these requirements, what's next?
Awesome! When you feel like you meet these criteria you can submit an application.
I don’t currently use the Marketing API, but I want to get started.
Great! You can get up and running today, from the Marketing API Developer Docs.