A new way to create and discover short, entertaining videos on Instagram.

Short video, big stage

Inspire your audience with short, entertaining videos that have the opportunity to be discovered on Instagram’s global stage.

Be creative and entertaining

Experiment with different storylines and upload original content like tutorials and product education to inspire your audience.

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Reach audiences in a discovery mindset

Share to a new, dedicated tab on Instagram’s home screen that makes it easy for anyone to discover Reels.

Be part of a moment

Participate in trending moments and share content often to stay relevant and on trend.

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Creating a reel is easy!

Step 1: Find Reels in the Instagram camera

Reels is located at the bottom of the Instagram camera.

Step 2: Choose the length and creative tools

Select the length of your reel - 15 or 30 seconds, and pick from a variety of tools like Effects, Timer, Speed, and Align to make your reel more creative.

Step 3: Record your reel

Record by tapping on the multi-clip shutter. Tap the multi-clip shutter again to stop recording. Reels can be recorded in a series of clips, all at once, or you can upload videos from your gallery. After recording, you can go back and trim or delete any previous clips in your video.

Step 4: Publish your reel

Choose your cover image, add a caption, hashtags, or tag other accounts. If you have a public account, your reel has the chance to be seen and discovered by the wider Instagram community.

Learn more about the creative tools in Reels from these creators.

Creator @leethe4th shows how to use green screen.Creator @leethe4th shows how to use green screen.
Green Screen


Creator @juztjosh shows how to use timed text.Creator @juztjosh shows how to use timed text.
Timed Text


Visit our Help Center to learn more about how to get started with Reels.
Learn more about how to create, share and watch Reels in this blog post.