A new way to create and discover short, entertaining videos on Instagram.
Inspire your audience with short, entertaining videos that have the opportunity to be discovered on Instagram’s global stage.
Experiment with different storylines and upload original content like tutorials and product education to inspire your audience.
Share to a new, dedicated tab on Instagram’s home screen that makes it easy for anyone to discover Reels.
Participate in trending moments and share content often to stay relevant and on trend.
Reels is located at the bottom of the Instagram camera.
Select the length of your reel - 15 or 30 seconds, and pick from a variety of tools like Effects, Timer, Speed, and Align to make your reel more creative.
Record by tapping on the multi-clip shutter. Tap the multi-clip shutter again to stop recording. Reels can be recorded in a series of clips, all at once, or you can upload videos from your gallery. After recording, you can go back and trim or delete any previous clips in your video.
Choose your cover image, add a caption, hashtags, or tag other accounts. If you have a public account, your reel has the chance to be seen and discovered by the wider Instagram community.