Create successful Instagram posts.

Learn how to make inspiring Reels, photos and carousels that can bring your brand to life and help grow your community.

Share a post in just three steps.

Learn the basics of posting entertaining Reels and captivating photos.

Create engaging content
Step 1

Create engaging content.

Every post is an opportunity to connect with your community, whether it be in a Reel, photo or carousel.

Get discovered with entertaining, original videos.

  • Engage viewers with transitions and effects.
  • Emphasise key points with timed text.
  • Bring your clips to life with audio.
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Show off your products with eye-catching imagery.

  • Highlight unique features by showing products in use.
  • Keep colours consistent with your brand.
  • Use natural light for bright, balanced photos.
Instagram post with photo of eye makeup

Tell a deeper story with up to ten photos or videos.

  • Feature eye-catching content on the first slide.
  • Mix photos and videos for a compelling narrative.
  • Try different angles to highlight benefits.
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clubsoda post with full caption and action Shop Now
Step 2

Write a compelling caption.

Once your content is ready, it’s time to craft a caption that captures what your post is all about.

  • Lead with the most important information.
  • Use a consistent and personal tone.
  • Keep copy short and to the point.
  • Encourage action with simple, direct text.
Step 3

Add helpful tags.

You’re almost ready to post! Adding tags before you share helps customers discover and learn about your business.

  • Use hashtags to make posts more discoverable.
  • Tag partners to bring them into the conversation.
  • Add your location so customers can find your business.
  • Try product tags to make it easier to purchase.
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Ready to create your next post?

Get inspired

Get inspired by small businesses like yours.

Now that you know how to create Reels and photo posts, try different posting styles to discover what resonates most with your audience.

Continue growing

Continue growing your business with posting best practices.

Use timesaving tools and helpful tips to make the most of each Reel and photo you post.

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Stay organised with a content calendar.

Plan when, where and how your posts will appear in advance, so you can create content efficiently.

Learn how
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Entertain your audience using Reels.

With tools like effects, music, and stickers, Reels can help you creatively share your story.

Learn how
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Reach more people when you boost a post.

Turn any post into an ad that encourages potential customers to take the next step with your business.

Learn how
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Track post success with Insights.

Get a detailed breakdown of how people engage with your posts and discover trends across your followers.

Learn how

Start creating your next post.