心之所向，身之所往

用戶透過 Instagram 留意自己熱愛的事物，緊貼其最新資訊，而我們的工具可協助他們即時將心動化為行動。

探索 REELS 指南
EXPLORE OUR SOLUTIONS

Build on the passion

Instagram is the #1 media platform for people to discover new brands and build relationships with brands among those surveyed.1 People take more actions, including purchasing products and browsing a business’ website, on Instagram than on non-Meta platforms.2

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Pro Tip: Create Reels with AR effects to push creativity

REELS

Get discovered with entertaining videos

Try Reels if you want people to discover your brand, join a movement or be entertained by the stories you tell.

Gen Z is increasingly using video formats like Reels to discover new brands1

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CREATORS

Authentically engage with communities

Try collaborating with creators if you want people to deeply engage with your business through people who are influential across their communities.

People are 1.5x more likely to want to see branded creator content on Instagram than on other platforms2

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Pro Tip: Collaborate with creators on branded content Reels to step into the future of short form video.

@feroldis uses product tag for their Maxwell Shoe

Pro Tip: Reach even more qualified shoppers by turning your posts into ads with product tags

SHOPPING

Move from discovery to purchase with product tags

Try product tagging and ads with product tags if you want customers to be able to shop as soon as they see something they like.

Nearly half of people use Instagram to shop weekly3

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RESOURCES

Level up your Instagram campaigns

Shop with Pride: Drive discovery for your business using product tags

We Create returns to bring together small businesses, creators and agencies

How the Black Hair Experience opened four selfie museums in a year

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@instagramforbusiness
@creators