Checkout on Instagram simplifies purchasing

Create engaging shopping moments for your customers to discover and buy in a few taps. 1

Introduction
Onboarding
Best practices
Support

Unlock new ways to reach customers

Launch products where customers are

Build anticipation and count down to an exclusive release. Product launches let you send push notifications and enable fans to preview details or set reminders to purchase.

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example of Instagram shops audience creators, featuring close-up of person covered in make-up from @slayfirecosmetics' page

Reach new audiences with creators

Give creators permission to tag your products in their posts and introduce your brand to their fans and followers.

More ways to reach the right shoppers

Advanced shopping custom audiences

Checkout on Instagram captures more shopping behaviours, such as add to basket, so you can target valuable segments called "shopping engagement custom audiences" with ads based on their actions. You can also reach potential new customers with ads using "hopping Lookalike Audience" segments to identify shoppers likely to have interest in your products.

example of Instagram shops target custom audience featuring two people in matching clothes from @veryjane's page
example of Instagram shops insights feature, showcasing a man smiling and posing with a black shirt from @uninterrupted's page

Advanced insights

Boost performance of your content with advanced insights that only checkout on Instagram businesses receive. Your insights can help you understand what content is working, so you can make adjustments and grow sales.

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@instagramforbusiness
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