Direct Messaging (DM) for Business | Instagram Direct

The Instagram for Business website is going away soon. The content will be moved to the Meta for Business website. Instagram for Business website pages will no longer be available starting December 2024.

Meta for Business (previously Facebook for Business)

Goals

Create a business account Create successful posts Advertise on Instagram Boost my posts Set up a shop on Instagram Inspire people to take action Optimize your shop Collaborate with creators

FEATURED

SHOPPING

Here is your guide on how to start reaching customers with your shop

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Products

Ad Solutions Video Solutions Instagram Shopping Checkout on Instagram Branded Content Feed Stories Reels Instagram Direct

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REELS

Here is your guide to how to create effective Reels ads.

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For Creators

Inspiration

FEATURED

CREATORS

Here’s your guide to help get the most out of creators for your business.

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Help

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Instagram Direct

Build personal relationships with your customers and grow your business with Instagram messaging.

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QUICK START GUIDE

Get started with Instagram Direct.

Make sure you have an Instagram Business account. If you don’t, create one.
Familiarize yourself with the Inbox and Thread management features like Primary and General inbox tabs, thread filters and flags.
Set up messaging efficiency features like Saved Replies and Frequently Asked Questions to make it easier and faster to engage in conversations at scale.
Use the link format https://ig.me/m/{ig_profile_handle} to drive customers directly to your messaging experience on the Instagram app from your website, emails or any other surfaces where a url link can be placed.