Instagram Direct

Build personal relationships with your customers and grow your business with Instagram messaging.

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Down arrow iconQUICK START GUIDE

Get started with Instagram Direct.

  1. Make sure you have an Instagram Business account. If you don’t, create one.
  2. Familiarize yourself with the Inbox and Thread management features like Primary and General inbox tabs, thread filters and flags.
  3. Set up messaging efficiency features like Saved Replies and Frequently Asked Questions to make it easier and faster to engage in conversations at scale.
  4. Use the link format{ig_profile_handle} to drive customers directly to your messaging experience on the Instagram app from your website, emails or any other surfaces where a url link can be placed.

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Get to know more about Instagram Direct with free courses from Meta Blueprint.


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