Collaborate with creators

Partner with creators on Instagram to help tap into creativity, connections and real business growth.

Get future ready with creators

Gain value today, set strong foundations for tomorrow

Build your roster

Find a creator to work with

Identify creators who share your brand values and focus on crafts and skills that can enhance your campaign.

Meta Business Partners can help with expertise in sourcing diverse voices for you to work with and support managing partnerships from kick-off to recap.

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Be transparent with branded content

Trust can fuel authenticity

When partnering with creators on branded content, make sure they are using the paid partnership label across all of their content to disclose the collaboration. Adding paid amplification with branded content ads can offer scale, sophisticated targeting and strong measurement solutions.

Adding Instagram branded content ads to campaigns drove 19% lower CPAs and 53% higher click-through rates than campaigns with only business as usual ads4.

The business of Instagram:

Here’s your guide to help get the most out of creators for your business

Learn the Business of Instagram with tactical guidance to build your strategy for working with creators on Instagram.

How to collaborate with creators
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Level up your creator campaigns