At this year's Cannes Lions Festival of Creativity, we invite you to be transported away to a world of Wander + Wonder and discover a whole new, yet familiar way to experience Instagram. From living frames to immersive portraits, you'll uncover new passions around every turn that will inspire you to reflect, to ponder and to discover like never before.

So what are you waiting for? Step into the frame.

On the first floor of the historic Palais des Festivals et des Congrès, guests will be able to wander through six Instagram passions (sports, food, luxury, design/art, auto and travel), as they are brought to life as a fully immersive living feed by an array of creative community members representing each unique passion.

As visitors make their way through this exploratory space, they'll be able to further suspend the journey by stepping into the frame of each community member to experience their craft up close and personal. Towards the end, guests will make their way towards a lush floral glyph, where they'll be able to take a photo within its illuminated frame—the perfect way to capture and reflect on the worlds they just passed through.

With the hashtag #WanderAndWonder, our passionate community will be able to follow and experience all of the unique moments that Cannes has to offer, even if they're not in attendance.

Passions Schedule:

• The Passion of Sports with @axzd (June 17th – 18th)

• The Passion of Food with @mister_krisp(June 19th)

• The Passion of Luxury with @hodinkee(June 20th)

• The Passion of Art +Design with @unskilledworker (June 21st)

• The Passion of Auto with @rodemory (June 22nd)

• The Passion of Travel with @adamsaysmusic (June 23rd – 24th)

Once out of The Palais and into the sun, guests can hit the shores of Cannes for an exclusive and colorful experience that will truly be memorable. With the help of artist, Alexa Meade, and photographer, George Lange, a portion of Facebook Beach will be transformed into an outdoor studio set where guests can step in and interact with Alexa's innovative painting style, as George captures each interaction as a moving portrait.

When the paint dries, Alexa will then carry over her passion to the main stage of Facebook Beach for a Facebook Live conversation with Instagram's Jim Squires. Here, the two will discuss the intersection of creativity and business on Instagram, so make sure to tune in to this live stream on our Instagram for Business Facebook page on Wednesday June 21st at 12:30pm (GMT +2).

And if Alexa and Jim's fireside chat wasn't enough, Facebook's Director of Market Development, Matt Jacobson, will also be hosting our exclusive Icons & Images event (with special guests) to discuss how Instagram helps them share their passions with the world.

Icons & Images Details:

Authenticity In & Out of the Water with Kelly Slater - June 20th at 11:30am (GMT +2)

• The New Face of Luxury with HODINKEE and Rod Emory - June 22nd at 10am (GMT +2)

Throughout the week, members of our team will be available throughout Cannes to answer any questions that you may have. So join us, as we open the door to possibility and step into the frame.

Learn more about Instagram and Facebook's full event schedule here.

Palais des Festivals et des Congrès: 1 Boulevard de la Croisette, 06400 Cannes, France

Saturday (June 17th) to Saturday (June 24th): 10am-5pm (GMT+2)

Facebook Beach at Hôtel Barrière Le Majestic and Pier: 10 Boulevard de la Croissette, 06400 Cannes, France

Monday (June 19th) to Thursday (June 22nd): 10am–5pm (GMT+2)