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Unfiltered: Looking at Instagrammers Through a Biometric Lens
BY: Instagram Business Team
San Francisco, CA
We're eager to share a study we recently completed that centered around biometrics and Instagram. The research shows how people physiologically react to ads on Instagram. For instance, by using eye-tracking, we found that respondents focused their attention more on the image portion of the ad than on the other parts, such as the text associated with the ad.
![](https://scontent-ord5-2.xx.fbcdn.net/v/t39.2365-6/17119935_1271969992871432_6282124062562975744_n.jpg?stp=dst-webp&_nc_cat=102&ccb=1-7&_nc_sid=e280be&_nc_ohc=gqF0iOQH-1wQ7kNvgGKLWP0&_nc_ht=scontent-ord5-2.xx&oh=00_AYDTPpCAlmIfxKfWvrOWn8u-I4vXFcC8ILoJrK7apfdZdA&oe=66BE7EBA)
Listen to our podcast that discusses how biometrics work and why it matters. And we also include a couple key marketer takeaways that you can apply to your business today. Check out the full article and podcast on our Facebook IQ site .
Source: “Biometrics Study” by MediaScience (Facebook-commissioned study of 100 people ages 18–65 in the US), Sep, 2016.
BY: Instagram Business Team
San Francisco, CA