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April 13

Unfiltered: Looking at Instagrammers Through a Biometric Lens

BY: Instagram Business Team

San Francisco, CA

We're eager to share a study we recently completed that centered around biometrics and Instagram. The research shows how people physiologically react to ads on Instagram. For instance, by using eye-tracking, we found that respondents focused their attention more on the image portion of the ad than on the other parts, such as the text associated with the ad.

Listen to our podcast that discusses how biometrics work and why it matters. And we also include a couple key marketer takeaways that you can apply to your business today. Check out the full article and podcast on our Facebook IQ site .

Source: “Biometrics Study” by MediaScience (Facebook-commissioned study of 100 people ages 18–65 in the US), Sep, 2016.

BY: Instagram Business Team

San Francisco, CA