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Inspiration

December 21, 2020

What’s Trending – Lo-fi Video: Low Production Equals High Impact

BY: Instagram Business Team

San Francisco, CA

With the rise of simple creative tools on mobile, people and businesses alike are proving that low-production video can bring in high engagement.

Lo-fi style video — or videos with a DIY look and feel — is trending amongst businesses and brands looking to engage customers on an authentic level. Whether it’s Reels, behind-the-scenes Stories, or first-person IGTV videos, the style used by most Instagrammers is popping up in everything from organic DIY videos to Super Bowl ads. The takeaway? Customers enjoy content that feels approachable and unpolished.

With less production during the pandemic and a need for cost efficiencies, businesses started to pivot to their own devices: creating content requires just a phone and a few minutes. Larger businesses started to partner with creators to connect to niche audiences. What started as a necessity became an opportunity: lo-fi style content became a popular way for brands to show up in a more accessible way. These examples showcase some best-in-class ways businesses from all over the world are leaning into lo-fi content and seeing results, and can provide inspiration to make your own lo-fi videos.

Blend In to Stand Out

When thinking about the content that works best for your business, look no further than your customers. Businesses of all sizes are paying close attention to their online community to ensure the content they create resonates and inspires.

Dunkin’ has leaned into Reels to create entertaining content that features their products in relatable yet surprising ways. With just a knife, a cutting board, and a few of their products, they’ve created mouthwatering inspiration that is very on brand. There are endless ways to create exciting videos with the tools in the app.

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Japanese stationery business Wakibungu takes a page out of the DIY planner movement by using lo-fi videos of curated planners and organizers that feature their products. IGTV gives businesses the chance to show longer form videos, like this hyperlapse tutorial on how to create straight lines for your planner. Community can be a great source of inspiration for the content on your business page. Not sure where to start? Learn how to engage and build a community by taking this course.

Make It Reel

Reels have made their debut on Instagram, and businesses are finding fresh ways to entertain and reach new audiences with the feature.

Australian plus-size brand Big Girls Don't Cry Anymore found their voice on Reels by showcasing people — not models — wearing their products in real situations.

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For the Brazil-based brand Amaro, jumping into a Reels outfit change trend gave them the chance to test out new ways to showcase their products and create something culturally relevant.

Whether you’re entertaining your audience with a new product tutorial or partnering with creators, Reels make it easy for customers to discover short, playful videos from a business of any size. Learn more about how to create Reels for your business.

BY: Instagram Business Team

San Francisco, CA