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January 6, 2017

Reaching Tech Shoppers on Mobile

BY: Instagram Business Team

San Francisco, CA

Every January, brands from around the world gather in Las Vegas for CES—a consumer electronics and technology tradeshow. In honor of this event, we set out to better understand how Instagrammers discover, learn about and buy tech. Here's what we found.

When it comes to shopping, Instagrammers are highly mobile. In fact, 66% of people we surveyed who use Instagram said they’re interested in shopping on their smartphones—1.7x more than the general US population. So it’s no surprise that for electronics shoppers on Instagram, mobile shopping is on the rise. Among these shoppers, 69% said they use their smartphones to buy products more than they used to. And for their latest electronics purchase, nearly half of the electronics shoppers who also use Instagram purchased their electronics online. Of those, more than a quarter did so on their smartphones.1

Tech Shoppers on Instagram

Electronic shoppers on Instagram make more purchases on mobile than the average shopper, but what do these shoppers look like?

According to internal data, Instagrammers who follow tech-related accounts skew more male than female—with 56% being men and 44% being women. They also skew a bit older than the average Instagrammer, with 25–34 being the largest age group.2

We also know that tech-hungry Instagrammers are highly active on the platform. In fact, they’re active all seven days a week and every day of the month—that’s five more days than the average global Instagrammer. They’re also active earlier in the day, with peak times between 8:00am–10:00am Pacific Time.2

Tech-savvy Instagrammers share their experiences on the platform and have 2x more followers than the average global Instagrammer. And more than sharing experiences, they also connect with more accounts they care about—following 2.6x more accounts than the average Instagrammer. And that includes accounts from businesses.2

Advertising to Tech Shoppers

Now that you know a little bit more about tech shoppers on Instagram, what does that mean for your business?

Knowing that tech shoppers on Instagram enjoy sharing experiences and connecting with accounts they care about, brands are tapping into this engaged group. To promote its LG G5, LG Mobile (@lgmobileglobal) used Instagram video ads showing off the capabilities of the device.

LG Mobile Video Ad
Instagram enabled us to communicate our ‘Life is Good when you Play More’ message to a very responsive, visually engaged audience. By balancing well-targeted content and ad execution, we've been able to enhance the LG G5 campaign’s overall reach—achieving positive reactions from customers across the globe.
SungYoung Park, Senior Manager LG Mobile.

Whether you run ads targeting this engaged audience or share organic tech-related content, Instagram is the place to reach tech shoppers on mobile.

BY: Instagram Business Team

San Francisco, CA