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11 May 2020

Supporting small businesses on Instagram

BY: Instagram Business Team

San Francisco, CA, US

Businesses are facing immense challenges during the COVID-19 crisis, and supporting them is critical to the well-being of entrepreneurs, our communities and the economy. Today, we're announcing new ways for people to discover and support small business, along with more tools for keeping businesses informed.

With the new "Support small business" sticker on Instagram, people can easily show their love for businesses in Stories. They can mention businesses directly in the sticker to give their followers a preview of the account. When people use the sticker, their story will be added to a shared Instagram story, so their followers can see it along with other businesses that people they follow are supporting.

The "Support small business" sticker can help businesses reach new customers and stay connected to the people that they serve. When businesses are mentioned in the sticker, they can repost the content to their stories or message people who tagged them. Businesses can also use the sticker to shout out other entrepreneurs in their community.

As the situation with COVID-19 evolves, staying up to date is just as important as staying in touch. That's why we've added a section to business profiles called Business Resources to help businesses stay informed about the latest tools and resources that can help during this time. This feature in the app complements our existing COVID-19 directory on the web.

We're committed to supporting small businesses as they navigate this challenging time, and we'll share updates as we have them.

BY: Instagram Business Team

San Francisco, CA, US