Today we're introducing two new tools that let your business hold on to its favourite moments from Instagram Stories and share them in ways with your customers that help your business express itself. Stories highlights is a new part of your profile where you can express more about your business through the stories you've shared. And to help you build highlights, your stories will now automatically save into a private stories archive so you can easily relive them whenever you want.

Over the past year, Instagram Stories has become a key part of how businesses stand out and inspire action on Instagram – but there hasn't been an easy way to keep them around for more than 24 hours. Now your business can more fully express itself by grouping stories that it's shared into highlights and featuring them on its profile.

Stories highlights appear in a new section on your profile below your bio. To create a highlight, tap the "New" circle at the far left. From there, you can choose any stories from your archive, select a cover for your highlight and give it a name. Once you've finished, your highlight will appear as a circle on your profile that plays as a stand-alone story when someone taps it. Highlights stay on your profile until you remove them, and you can have as many highlights as you'd like. To edit or remove a highlight, just tap and hold that highlight on your profile.

Story Highlights lets you show all the sides of your business's personality, and you can make highlights out of anything that you've shared to your business's story in the past. From the behind-the-scenes making of a new product to extending the life of a recent campaign on stories, the interests and activities that matter most to you have a home right on your profile.

Moving forward, your stories will automatically save to your archive when they expire. This makes it easy for you to revisit your business's favourite moments later on or bring them back to life in a highlight.

To access the stories in your archive, tap the Archive icon on your profile. From there, you can easily switch between your posts archive and your new stories archive. In your stories archive, your stories will appear in a grid with the most recent stories at the bottom. The first story from each day will show a date indicator to help you navigate your archive as you scroll.

Tap on any story in your archive to watch it. From there, you can add it to your current story or add it to a highlight on your profile. Only you can see your archived stories, and you can choose to turn off auto-archiving at any time in your profile settings.

To learn more about stories highlights and stories archive, take a look at the Instagram Help Centre. Today's updates are available as part of Instagram version 25 on iOS and Android.