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January 19, 2022

New Year, New Motivational Advice for Your Business

BY: Instagram Business Team

San Francisco, CA

Looking at your list of goals for the new year and wondering where to begin? Sometimes all it takes is a little motivation from like-minded people that know what it’s like to be in your shoes.

Whether you’re a small business owner wearing many hats or have an army of support behind you, one thing most entrepreneurs have in common when the new year arrives is figuring out how to get back on the productivity train.

While it’s likely that your Instagram content is already full of good vibes, it never hurts to see what other brands are doing and how you can improve your current strategy. Check out this curation of good-old fashioned guidance from our go-getter community of entrepreneurs, creators and founders—so you can trade those January blues for inspiration.

It all starts with setting goals.

Enter the buzzword for the first month of the year: Goals. From personal ambitions to specific intentions for your business—like growing your audience or monetizing your business on Instagram—creating tangible goals at the start of the year can help you stay on track and measure your progress in the months ahead. @gynelleleon, founder of London’s first cacti and succulent boutique PRICK (@PRICKLDN), evaluates her business goals even more frequently.

quote from Gynelle Leon, founder of PRICK

Be sure to stop and celebrate the milestones.

Once you’ve gained momentum, it can be easy to keep going and ticking things off your to-do list. @katiesturino, founder of the beauty brand @megababe, and @theeditorialnail’s Gracie J remind us all to step back and process all you’ve accomplished.

quote from Katie Sturino

Reflection allows you to take note of what worked well and what didn’t, ultimately helping you tackle the next goal.

quote from Gracie J, founder of The Editorial Nail

People want you to be authentic.

When sharing things about yourself or your business on Instagram, the most important thing is for your audience to be able to resonate with your story. Creating a genuine connection will allow you to continue to grow your brand and define your own success. Artist Magá Moura (@magavilhas), founder of @magamouramodas, and @estilo4olhos’s Natália Camargo share their tips.

quote from Maga Moura, founder of Maga Moura Modasquote from Natalia Camargo, founder of Estilo 4 Olhos

Looking for more inspiration? Read our full interviews with PRICK’s Gynelle Leon, Megababe’s Katie Sturino, The Editorial Nail’s Gracie J and Estilo 4 Olhos’s Natália Camargo.

BY: Instagram Business Team

San Francisco, CA