All over the world, vertical video is quickly changing the way businesses, brands and creators on Instagram connect with and inspire their communities. As people continue to spend time on their mobile devices, more and more are beginning to realise the potential of vertical video and its endless creative possibilities. That's why it's more important than ever to tap into and prioritise this emerging space when crafting creative on Instagram.

Partnering with our Creative Shop team, we recently challenged a group of incredible storytellers to each experiment with the vertical space and showcase their own unique style using 9x16 video. As part of our newly established series, Instagram Creators, these storytellers are the first to be tapped in our ongoing collaboration with creators to create in the vertical video format.

Take a look below to see how each of these six creators from around the globe bring their distinct style and ideas to life using the vertical canvas.

In the vertical format, the viewer has the freedom to experience content in a brand new, yet organic way – creating opportunity for creators to lead their audience's eyes up and down versus side to side as with landscape video. With vertical, there's no longer a clear horizon for content to exist as it's constantly shifting.

Using 2D, 3D, stop-motion or motion graphics to bring your ideas to life has always been a powerful way to capture the attention of viewers engaging with content on Instagram. And with vertical video, you're now able to do so in a way that feels fresh, yet natural to those interacting with it.

Whether you're creating a grid to show different angles of a product or splitting the screen to tell two separate yet connected stories at once, vertical video is a great way to create content in a fresh, immersive way. By dividing up the space, you're able to create new perspectives for your viewers to engage with, while guiding their attention to the most important parts of your video.

Grab the attention of your viewers by using a combination of type and design when creating for vertical video. Whether you're stacking type in a playful, eye-catching way or using overlays to add texture and depth to your content, vertical video gives you endless possibilities when creating content on Instagram.

To learn more about vertical video on Instagram and how you can use its endless creative possibilities to stand out, continue to follow the Instagram Creators series on Instagram Business.