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June 20, 2017

Introducing Live Video Replay on Instagram Stories

BY: Instagram Business Team

San Francisco, CA

Starting today, businesses on Instagram will now be able to share the replay of a live video directly to Instagram Stories—making it easier than ever for its audiences to catch up on what they may have missed.

When a business finishes broadcasting a live video, they'll be able to add their replay to Instagram Stories for 24 hours by tapping “Share” at the bottom of the screen. If they wish to not share this though, then they can simply tap the toggle and choose "Discard”—resulting in the live video to disappear from the app (as it normally would).

When a replay is shared, it will appear in the stories bar with the business profile photo and a play button. Tapping this will launch the video and display comments and likes from the original broadcast. The business will also be able to see exactly how many people watched the video—both live and in stories.

The “Send Message” feature allows for an easy and quick way to reply to a brand's replay.

If a brand has shared multiple replays, its audience will be able to easily jump between these videos by navigating the arrows at the top. In addition to this, they can also tap the right or left side of the screen at anytime to go forward or back 15 seconds in each video. These navigation features give viewers more control when engaging with a business and its live video replays on Instagram Stories.

Since introducing live video on Instagram back in November, businesses from all over the world have used it to connect with audiences in real-time and in the moment—allowing brands to share their story with the Instagram community in a fresh, exciting way. Now with the ability to share these live videos (as replays) to Instagram Stories and its immersive, full-screen experience, businesses will be able to do even more.

To learn more about today’s updates, check out the Instagram Help Center.

These updates are available as part of Instagram version 10.26 available for iOS in the Apple App Store and for Android in Google Play.

BY: Instagram Business Team

San Francisco, CA