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March 19, 2019

New to Instagram Shopping: Checkout

BY: Instagram Business Team

San Francisco, CA

(Update on November 14, 2021 at 9:00AM PT: This blog post was published in 2019. For up-to-date information, please visit our Instagram Shopping page.)

Today, we're announcing a significant step forward for shopping: checkout. Checkout makes it quick and secure for people to buy the products they discover on Instagram.

Since our earliest days, people on Instagram have loved to shop. They revel in the joy of discovering those perfect suede boots, obsessing over beauty tutorials or snatching up one-of-a-kind sneakers from an exclusive drop. Instagram is a place for people to treat themselves with inspiration, not a place to tax themselves with errands. It's a place to experience the pleasure of shopping versus the chore of buying. We build everything with this in mind.

To make things easier for people who love to shop, we've introduced a number of updates in the last year including product tags in Feed, product stickers in Stories and a shopping destination in Explore. People told us that they wanted more time and space before buying so we made it easy to save and share products. As a result, we now have 130 million Instagrammers tapping to reveal product tags in shopping posts each month.1

As we've continued to invest in shopping, we've heard feedback from our community that they want to do even more. When they get that spark of inspiration, people want to do what's right for them, whether it's saving a product for later, sharing it with a friend for feedback or buying it then and there.

Checkout enhances the shopping experience by making the purchase simple, convenient and secure. People no longer have to navigate to the browser when they want to buy. And with their protected payment information in one place, they can shop their favorite brands without needing to log in and enter their information multiple times.

One of the first businesses that people in the US will be able to buy from is Revolve.

We're incredibly excited to partner with Instagram and be among the first to offer in-app checkout to our followers! At our core, REVOLVE aspires to create a seamless, elevated shopping experience for our customer. With Instagram’s new checkout interface, we’re able to better serve our millennially minded audience by providing a new, fast and easy purchase method on a platform where they are already engaging with our content and discovering our products.

Nike, which has pushed the boundaries with their creative approach to Stories, will also open up checkout to their community.

We’re excited to partner with Instagram to make it even easier for our consumers to access Nike products through our @nikewomen and @niketraining handles, ultimately shortening the path from inspiration to purchase.

Burberry, which has embraced exclusive drops to build hype, will also be one of more than 20 leading brands that users can buy from within the app.

Burberry is always pushing for digital innovation that improves our customers’ experience. We have seen great results from the monthly B Series product drops which launched last September, bridging the journey from inspiration to ecommerce for our social community for the first time. We are excited to expand our social commerce as one of the first brands to adopt checkout on Instagram.

Over the course of the coming weeks, people in the US will be able to checkout with Adidas, Anastasia Beverly Hills, Balmain, Burberry, ColourPop, Dior, Huda Beauty, H&M, Kith, KKW Beauty, Kylie Cosmetics, MAC Cosmetics, Michael Kors, Mr. Porter, NARS, Net-a-Porter, Nike, NYX Cosmetics, Oscar de la Renta, Outdoor Voices, Ouai Hair, Prada, Revolve, Uniqlo, Warby Parker and Zara. Too see an up-to-date list of the handles using checkout, please see here.

Checkout is just one part of our long-term investment in shopping. We're excited to introduce even more ways for people to enjoy shopping on Instagram this year.

People will be able to pay with Visa, Mastercard, American Express, Discover and PayPal. For brands, access to checkout will be limited during this closed beta. When we expand, businesses will be able to integrate directly or work with partners including Shopify, BigCommerce, ChannelAdvisor, CommerceHub, and more in the future. Payments will be processed in partnership with PayPal.

BY: Instagram Business Team

San Francisco, CA