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New: Testing Reminders for Product Launches on Instagram Shopping
DE: Instagram Business Team
San Francisco, CA
Today we’re testing a new way to set reminders about upcoming product launches so people can buy your products the moment they’re available, right on Instagram. From checkout to shopping from creators, this is part of our ongoing investment to make it easier for people to shop.
On Instagram, latest trends come together in music, art, fashion and more. People follow their favorite brands and creators—all kinds of tastemakers—to keep up with these interests and discover new products. Brands and creators connect with shoppers eager to have those products the instant they’re available. The convergence of these activities make Instagram the place where collaborations and limited releases happen.
Once unconventional strategies, including creator collaborations and limited releases, are now being adopted by fashion, beauty and luxury brands.
With more of these shopping moments happening on Instagram, we wanted to make it easier for people to discover and follow upcoming product launches from brands and creators they love. The product launch sticker in Instagram Stories and product launch tag in feed lets people set reminders for the launch date, preview product details and buy as soon as a product is available without leaving Instagram.
![](https://static.xx.fbcdn.net/rsrc.php/v3/yZ/r/VN8edR47ldD.png)
![](https://scontent-iad3-1.xx.fbcdn.net/v/t39.2365-6/73243028_440040456868763_8095737903822405632_n.jpg?stp=dst-webp&_nc_cat=108&ccb=1-7&_nc_sid=e280be&_nc_ohc=mBNpHAmIkKkQ7kNvgFF-hrl&_nc_ht=scontent-iad3-1.xx&oh=00_AYC9pk17E_shC9C1j1XW8_FcSBTB25vqdlgXUJZx5oOqOQ&oe=66F73412)
![](https://static.xx.fbcdn.net/rsrc.php/v3/yZ/r/VN8edR47ldD.png)
![](https://scontent-iad3-1.xx.fbcdn.net/v/t39.2365-6/72689913_670232576800187_2672673455840690176_n.jpg?stp=dst-webp&_nc_cat=104&ccb=1-7&_nc_sid=e280be&_nc_ohc=zxm_gGmG1DgQ7kNvgEqVP1w&_nc_ht=scontent-iad3-1.xx&oh=00_AYDN9lp5rHvefnOfMBxiEkLqxZtjlx2fwnXG9f4-fOkcRw&oe=66F7406B)
![](https://static.xx.fbcdn.net/rsrc.php/v3/yZ/r/VN8edR47ldD.png)
![](https://scontent-iad3-2.xx.fbcdn.net/v/t39.2365-6/72674092_2224223821209220_1772828483924262912_n.jpg?stp=dst-webp&_nc_cat=105&ccb=1-7&_nc_sid=e280be&_nc_ohc=jffkRLYXbGkQ7kNvgG9ApVB&_nc_ht=scontent-iad3-2.xx&oh=00_AYDzrHqBR5tv0g6K7u0iJ2Yn6vo81pEWEl8Ylw7sfUT3og&oe=66F72773)
The brands below are part of our closed checkout beta that will be using this feature in the US starting today and over the coming weeks.
Adidas @adidasoriginals
Anastasia Beverly Hills @anastasiabeverlyhills
Balmain @balmain
Benefit @benefitcosmetics
Chinatown Market @chinatownmarket
Fresh Prince @freshprince
H&M @hm
Highsnobiety @highsnobiety
Huda Beauty @hudabeautyshop
JE11 @je11shop
Levi’s @levis
MAC @maccosmetics
Michael Kors @michaelkors
Mr. Porter @mrporter
NARS @narsissist
Net-A-Porter @netaporter
NYX @nyxcosmetics
Outdoor Voices @outdoorvoices
Revolve @revolve
SoulCycle @soulcycle
Warby Parker @warbyparker
We’re excited to test this new product launch feature and introduce more ways for people to enjoy shopping on Instagram this year. Continue to follow our blog and @instagramforbusiness account for future updates and product announcements.
DE: Instagram Business Team
San Francisco, CA