People in our community use Instagram to turn their passions into business every day. Born of Southern Californian roots, founder and CEO of Jelly Skateboards (@jellyskateboards), Sven Alwerud, did just that. After crafting a unique skateboard – with its distinctive clear deck and colourful wheels – the founder needed a way to get the word out. So he turned to Instagram.

To help the business community get even more out of their experience on the platform, we recently launched Instagram Business Tools. These tools allow businesses to stand out, gain insights and find new customers on Instagram. Since the launch, Sven has used the tools to help improve his strategy on Instagram.

Like Sven, businesses around the world use the platform to grow their businesses. So today, Instagram Business Tools is being rolled out to all markets. Business profiles and insights will be rolled out to all countries over the next few weeks. The ability to create a promotion from within the Instagram app will be rolled out over the next several months. To get started, watch these step-by-step instructions on creating a business profile on Instagram.

Watch the video above to see how Sven grew a thriving business with the help of Instagram. And get more help with Business Tools in the Advertiser Help Centre.