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15 August 2016

Using Instagram Business Tools: Jelly Skateboards

BY: Instagram Business Team

San Francisco, CA

People in our community use Instagram to turn their passions into business every day. Born of Southern Californian roots, founder and CEO of Jelly Skateboards (@jellyskateboards), Sven Alwerud, did just that. After crafting a unique skateboard – with its distinctive clear deck and colourful wheels – the founder needed a way to get the word out. So he turned to Instagram.

It's such an easy, awesome way to create rich branding for a company. It's a powerful tool to display what we're all about and how you live that lifestyle. It's invaluable if you want to get more customers, you want more engagement or you want more conversions.
Sven Alwerud, Founder and CEO of Jelly Skateboards, @jellyskateboards

To help the business community get even more out of their experience on the platform, we recently launched Instagram Business Tools. These tools allow businesses to stand out, gain insights and find new customers on Instagram. Since the launch, Sven has used the tools to help improve his strategy on Instagram.

With Business Tools, I can see which posts perform best on my feed and then use those in campaigns. You can't optimise your feed or your adverts based on feelings – you need analytics. In addition to optimising my campaign, I use the tools to easily promote posts straight from the app. I promote posts in the app to raise awareness of events and sales I'm having. As you can choose specific targeting, such as location, it's an awesome way to get more reach quickly.
Sven Alwerud, Founder and CEO of Jelly Skateboards, @jellyskateboards

Like Sven, businesses around the world use the platform to grow their businesses. So today, Instagram Business Tools is being rolled out to all markets. Business profiles and insights will be rolled out to all countries over the next few weeks. The ability to create a promotion from within the Instagram app will be rolled out over the next several months. To get started, watch these step-by-step instructions on creating a business profile on Instagram.

Watch the video above to see how Sven grew a thriving business with the help of Instagram. And get more help with Business Tools in the Advertiser Help Centre.

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BY: Instagram Business Team

San Francisco, CA