6 shops to pull inspiration from for the holidays
Making the most of your shop on Instagram during the holiday season can help you reach new customers as they’re looking for gifts. By updating your product catalog, creating holiday-specific collections and more, you can make it easier for customers to find and buy your products. Need inspiration? Check out these 6 shops on Instagram for some ideas.
1. Organize your shop catalog like @chefanienass.
Stephanie Nass is the founder of @chefanienass, a tableware, accessories and catering brand offering everything you need to host a perfect dinner: glassware, napkins, tapers, place card holders and more. If you sell a variety of different products, try organizing them into categories in your shop—like decor, linens and cookware—to make the browsing experience easier.
2. Curate a holiday collection like @artipsstudio.
Stephanie Nass is the founder of @chefanienass, a tableware, accessories and catering brand offering everything you need to host a perfect dinner: glassware, napkins, tapers, place card holders and more. If you sell a variety of different products, try organizing them into categories in your shop—like decor, linens and cookware—to make the browsing experience easier.
3. Create collections for different types of shoppers like @printfresh.
Founded by fashion entrepreneur Amy Voloshin and her husband Leo Voloshin, @printfresh is for the lovers of plant and animal-themed sleepwear and lifestyle items. For the holidays, Printfresh has curated 2 shop collections: “For the family,” which is great for shoppers seeking matching holiday pajama sets; and the “Effortless Gift” guide, for shoppers who don’t have time to browse. If you have a larger catalog, try coming up with 2 or 3 holiday collections that speak to the different types of shoppers you want to reach.
4. Write fun titles and descriptions for your collections like @inkmeetspaper.
Creatives Allison and Jamie Nadeau are the wife-and-wife owners of @inkmeetspaper, a greeting card line to encourage people to text less and write to their loved ones more. Get inspired by how Ink Meets Paper uses fun creative titles and descriptions for their shop collections. This technique can help grab your customers’ attention and give them a helpful preview of the products they’ll see in the collection.
5. Highlight your bestsellers in a collection like @xo.marshmallow.
Kathryn Connor and Lindzi Shanks, cofounders of @xo.marshmallow, put a twist on marshmallows with innovative flavors such as salted caramel and champagne. View their shop for inspiration on product presentation and borrow their idea of creating a “fan favorite” collection to drive gift-giving customers to your most popular, must-have products.
6. Write product descriptions like @unwrp.
Since 2017, Ashley L. Fouyolle has poured her love of art, fashion and unique patterns into @unwrp, her luxury gift wrap brand. Unwrp takes advantage of shop product descriptions by detailing the multi-purpose use of their goods. (For example, their gift wrap can be framed as art and paired with their gift cards.) Be sure to detail the unique benefits and quality of your products in descriptions to get shoppers excited about purchasing.
Want to learn more about reaching new customers this holiday season? Here’s a how-to guide to help you get started with Instagram Shopping.