Tune in to see Live Shopping host Keke Palmer (@keke) interview an array of Black-owned businesses across the fashion, beauty, home and gifting categories, as they share their brand stories and help people find products for holiday gifting. And don’t worry, if you miss Keke going live with these inspiring businesses, you can find the shows in the Instagram Shop tab through the holiday season.

Using Live Shopping on Instagram can help you deepen connections with shoppers and drive sales in the moment of discovery. With Live Shopping, you can sell products directly from the app while doing a product demo, showing items in use, or telling the story behind your product all while engaging with viewers in real time. Businesses can save live videos after the live broadcast, so customers can continue shopping featured products from your profile.Live Shopping is available to all eligible U.S. businesses and creator accounts that use checkout on Instagram.

To learn more, follow our step-by-step guide on how to set up a Live Shopping session to reach new customers and drive sales this holiday shopping season and beyond. reach customers and this holiday shopping season and beyond.

If yours is a Black-owned business based in the U.S. with a shop on Instagram, add a “Black-owned” label to your profile to make it easier for shoppers and other businesses to discover you and engage with your shop.

Watch our tutorial below on how to add the “Black-owned” label to your profile.

Don't forget to use the #BuyBlack hashtag if you are a Black-owned business or want to show your support, and leverage the new #BuyBlack stickers in your Stories content to appear in Instagram’s own #BuyBlack Story and drive discovery.

To learn more about how to set up your own Shop to reach new users and drive sales this holiday season, please visit the Instagram for Business, Shopping Best Practices page.