A weekly series celebrating how businesses and brands are making the most of Instagram around the world.

Across the world, people are inspired by the creativity and innovation of businesses on Instagram. From the biggest brands inspiring and engaging global audiences, to everyday people making direct connections with new customers.

To celebrate the creative diversity seen from different countries across a range of industries, we’ve set out to highlight how businesses and brands have found success on the platform. In Italy we spoke to eyewear brand @carrera and eco-friendly printing company @tonki_design to find out how they inspire and connect with their customers on the platform.

Over the coming weeks watch out for more from the Instagram Global Spotlight series featuring stories from Brazil and Mexico and watch previous videos from the UK, Germany, France, UAE and Spain here.