A weekly series celebrating how businesses and brands are making the most of Instagram around the world.

With 7 million active Instagrammers, Australia is active on the platform. And those 7 million people check their feeds an average of 11 times per day. Creators such as crochet star @chiliphilly, Melbourne-based LEGO extraordinaire @legojacker and fibre artist @jacquifink all hail from down under. And organisations such as @take3forthesea use the power of imagery to inspire action on the platform.

More than community members and organisations, Australian businesses are using Instagram to connect with people they care about. In a recent Instagram study, more than one third of Australians surveyed are thinking of starting a business. And 70% of these potential business owners mentioned that platforms such as Instagram would be the top marketing choice for their businesses¹. It's no wonder that Australian businesses of all types and sizes, such as Buena Vista Farm (@buenavistafarm) and She Skills (@sheskillsoz), are sharing their passions on Instagram, and companies such as Koala Mattress (@koalamattress) are using new Instagram business tools and advertising solutions to better understand and reach their audiences.

Like these three companies, if you're a small business owner in Australia, Instagram is a place where you can share your passions to connect with new and existing customers alike. If you're already on Instagram, convert to a business profile to learn more about your followers and what posts interest them most.