A weekly series celebrating how businesses and brands are making the most of Instagram around the world.

Last week we posted the first video in the Global Spotlight series where UK businesses Mulberry, Hiut Denim and MADE.COM talked about the creative ways they inspire their customers on Instagram.

This week’s Global Spotlight is focused on Germany. We spoke to iconic car manufacturer @mercedesbenz, minimalist watch designer and lifestyle brand @kaptenandson and surrealist artist @nois7 to find out how they connect with their customers on Instagram.

Be sure to tune in next week for another Instagram Global Spotlight.