A weekly series celebrating how businesses and brands are making the most of Instagram around the world.

Over the last weeks we’ve been looking at how brands and businesses around the world inspire and connect with their customers. We’ve heard from big businesses like Mercedes-Benz and Mulberry as well as startups like Kapten and Son and and Hiut Denim.

This week’s Global Spotlight is focused on France. We spoke to global beauty brand @lorealmakeup, men’s eCommerce site @menlook and Instagram ceramicist @aureliedorard_cermaics to find out how they inspire and connect with customers on the platform.

Over the coming weeks watch out for more from the Instagram Global Spotlight series featuring stories from Italy and the UAE, and watch the first three videos from the UK, Germany and Spain here.