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September 28, 2021

BY: Instagram Business Team

San Francisco, CA

We’ve launched a new way for Instagram users to easily connect with businesses they love! Businesses can now directly connect their WhatsApp business account to Instagram by simply adding a WhatsApp business number to their contact information.

Top of @luckshrub's Instagram profile

With a connected WhatsApp account, businesses unlock the ability to boost posts that drive customers to message them directly on WhatsApp. Boosting a post that drives to WhatsApp allows businesses to reach more people and excite them to be their next customer through personalization. Businesses can also choose to streamline their messages and take advantage of WhatsApp's automatic responses and organizational tools.

This feature was developed based on user behavior, where businesses were creating ads on Instagram that drove to WhatsApp via a third-party link. With this launch, we look to create a more seamless way for businesses to connect with people on WhatsApp and provide another way for businesses to reach their goals. We recognize that every business is unique, and this ad destination provides another way for businesses to reach their objectives.

@luckshrub's Instagram post with a "Boost Post" button
@luckshrub's Instagram ad post that allows customers to send a message over WhatsApp

With boosted posts that drive to WhatsApp, we hope to empower businesses to reach their business goals by improving consideration among leads. Here’s how to connect with your next potential customer today:

  1. Under profile settings, add your WhatsApp business number to “contact options” on your Instagram business account.
  2. Choose an existing post on your Instagram business account that would inspire your audience.
  3. Click the blue boost button, choose messages and select WhatsApp
  4. Set a goal, audience, budget and duration for your ad that will help you reach your objectives.
  5. Review your selections, preview your ad and tap “create your ad.”
  6. Once approved, your ad will go live within 24 hours.

Ready to explore what else is possible with Instagram ads? Reach your next customers with precise targeting and actionable insights, and watch the video below to learn more about how to turn your Instagram posts into ads.

Learn more about how to set up your ad and measure your impact on Instagram.

BY: Instagram Business Team

San Francisco, CA