Arabian Travel Market is the global meeting place for the travel trade and Instagram Business was in attendance to talk about how brands are connecting with travel lovers through our platform to develop valuable relationships.

Priya Patel, Instagram’s Brand Development Lead in Dubai, was joined in a series of Instagram Live #NOFILTER broadcasts by Charlie Taylor, Group Director of Brand Communications for Jumeirah Group, Aida Mohammad Al Busaidy, Director of C2C campaigns for Dubai Tourism and Michelle Karam @traveljunkiediary and founder of travel4purpose to talk about how Instagram now brings travel brands to life.

In the past, people would have to wait until they were home to develop their camera films and fill photo albums with their adventures. Or they’d pick up a local postcard and mail it to a few friends and family.

Now, they are capturing and sharing their travel moments as they’re happening, with an immediacy and level of reach that means an extended family of travel lovers from all around the world get to feel like they’re on their trip with them. People are thinking about and experiencing travel in whole new ways and it’s all happening on Instagram.

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Being able to experience other people’s travel adventures means that millions of travel lovers are now making their future travel plans—where they want to go, how they’re going to get there and what they’re going to do when they arrive—with Instagram.

Travel lovers are coming to the platform every day inviting inspiration to find them and making memories they want to share, as well as seeking travel tips and uncovering hidden local gems that can’t be found in the guide books. And it’s not just from their friend networks—travel lovers are just as happy to hear from brands and businesses who can tap into their passion for adventure.

They say that travel broadens your horizons, and travel lovers on Instagram are the living proof of it, having a broad range of interests they’re actively engaging with alongside their passion for travel. Entertainment, retail, lifestyle and food all factor highly with them and they’re constantly on the lookout for experiences that connect with those interests when they are travelling.

The immersive power of Instagram Stories is connecting travel lovers with their friends as well as being a rich source of inspiration for them. With its built-in quality of playfulness and personality, stories on Instagram is proving to be a very reliable touchstone for brands that want to connect with travel lovers in a highly engaging and impactful way.

Instagram is a platform powered by visual storytelling that consistently inspires people to take action, whether that’s clicking through to a website, buying a product or sharing with their friends.

Brands and businesses on Instagram are experiencing the benefit of our precise demographic targeting that helps them connect with key travel audiences at the moments that matter—transforming interest into awareness and desire into sales, with a success rate that can be measured.

Uncover for yourself how travel brands like Burj Al Arab, Dubai Tourism, Aeromexico, Virgin Holidays and many more are bringing their audiences closer and gain actionable insights into successful advertising strategies when you download your copy of DESTINATION INSTAGRAM now.