(Update on November 14, 2021 at 8:30AM PT: This blog post was published in 2017. For up-to-date information about using video on Instagram, please visit our video solutions page.)

Forget bulky tripods and expensive equipment, with Hyperlapse—an app from Instagram—you can create smooth time lapse videos where shaky footage is fixed for you. That way, even the most common of subjects can turn into a cool, well-made video. All you need to do is download Hyperlapse for iOS.

Watch how electric bike shop, Vintage Electric Bikes (@vintageelectric), uses Hyperlapse to show off its bikes in action—from how they’re built to how they run. And learn tips on how you can apply it to your business.

• Get started: Decide what you want to shoot before you get started

• Choose the speed: You can speed up your video up to 12x. You can also keep it at 1x like any other video, but with Hyperlapse your video is stabilized automatically—making for a less shaky shot.

• Share it out: Upload directly to your Instagram or Facebook account within the Hyperlapse app. You can also save your video and upload it to your Instagram Story.

• Bonus tip: Before capturing the video, you can quadrupole tap the screen with four fingers to reveal a secret menu. From there you can choose your video resolution, frame rate and speeds up to 40x.

In addition to showing how its bikes are built, look at some of the other ways Vintage Electric Bikes is using Hyperlapse to share its business story.

Go Behind the Scenes: Show the human side to your business with impromptu videos of what the gang is up to.

Show the Product in Action: Share the use case for the products or services you’re selling in relatable, everyday ways.

Share another perspective: Surprise your customers with unexpected ways they can use your products or services.

Now that you know what Hyperlapse is, how it works and inspiration for your business, get started today.