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April 24, 2020

How to Use Instagram Shopping to Make it Easier for People to Shop

BY: Instagram Business Team

San Francisco, CA

With Instagram Shopping, businesses can make it easier for people to shop during this time. Businesses can direct customers to products that are relevant right now, show them different ways to shop and co-create by inviting people to post about their favorite products.

Getting started

To set up Instagram Shopping, see here.

Here are some suggestions for making the most out of your Instagram Shopping posts:

  • Make content actionable: Use Shopping Tags to highlight products that are featured in your content and provide as much information as possible upfront, so it’s easy for people to take action. If you are not a business that is already actively using Shopping Tags, now is the time to upload your Product Catalog so you can begin to use tags. Or, use content to help educate people on how they can shop for the things they need.

  • Own your brand story: In your own voice and visual aesthetic, communicate the various ways that people can still shop your products across several shoppable placements, such as Shoppable Tags in Stories and in Feed. Be sure to reply to comments and Direct Messages from people in the voice that is most on-brand to your business while remaining cognizant of the sensitive time period.

  • Create full-funnel strategies: Businesses who are on Instagram Checkout can develop brand concepts to reach new people and drive instant shopping. For example, use Shopping Tags to add value with utility- driven digital experiences. Or, provide value through entertaining content as people are spending more time on their phones. Naturally weave in key products that matter most to drive transactions in-app.


  • Curate products that align with what is happening in the world currently into shoppable Stories in order to provide followers relevant content and drive action. Use the Stories Highlight tool to pin this shoppable content to your profile after your Story expires.

  • Co-create user-generated content with your followers. Invite them to post about their favorite product of yours, then choose your favorites and post to your account using Shopping Tags.

  • Invite Creators to curate a kit of their favorite products to share across Feed and Stories. Be sure the content includes a clear CTA directing people to your Profile Shop for more information on the products featured.

BY: Instagram Business Team

San Francisco, CA