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December 16, 2021

How to Create Instagram Content That Shines in 2022

BY: Instagram Business Team

San Francisco, CA

Screens are getting larger while consumers' attention span is getting shorter. It's no longer enough to show up on every platform; turn your followers into fans with a stronger social media content strategy in 2022.

We’ve rounded up some of our top Instagram for Business (@instagramforbusiness) social posts from this year that’ll help you and your team make consistent, fresh and engaging content for your audience all year long. Roll up your sleeves and dig in.

1. Learn to photograph products like a pro

How to Photograph your productsPlay Icon

You’ve already created quality products that your customers love. Now it’s time to make sure they look great on your feed! Watch the video above for tips on how to photograph products like a professional using just your phone.

  1. Establish a light source to highlight your product
  2. Choose the right background
  3. Use props to provide a story to your product photos
  4. Stage and re-stage
  5. Show products in use to help storytell your customers' point of view

2. Get your community involved

3 ways to leverage user-generated contentPlay Icon

Your audience wants to see you win! Inviting your community to help share your brand’s story on their accounts is a great way to help reach new fans and customers. Start driving user-generated content by following the above three strategies for getting your audience excited about joining the fun.

  1. Start a hashtag for your brand and encourage your followers to use it
  2. Celebrate your community by showcasing their content in your feed and stories
  3. Create posts your audience will want to share to their stories

3. Spruce up your feed

3. Spruce up your feedPlay Icon

Have ever seen a gorgeous Instagram feed and wonder what makes it so alluring? Earlier this year, Justina Blakeney (@justinablakeney), the founder and creative director of the nature-inspired home decor shop Jungalow (@thejungalow), shared simple tips on ways to give your content more creative direction and style.

  1. Fill the screen space to catch attention
  2. Find what connects your community to your brand. Test it out with your future posts.
  3. Include a strong and clear CTA
  4. Create stronger branding with consistent image colouring treatment
  5. Keep your feed neat with small photography and design effort

4. Batch your content

Create a monthly content ideas docPlay Icon

Consistency is so important when telling your story on Instagram, but keeping up with posting may feel daunting at times. As you gear up for a new year, try creating content in batches to maintain a regular schedule. Here, Gelsandra “Gelly” Guzman (@gelsandra_guzman) and Valerie “Val” Diaz (@thejefacreator), co-founders of Posh Palma Styles (@poshpalmastyles), share their top tips for prepping content in advance.

  1. Create a monthly content ideas document and categorise them into content pillars
  2. Check that the content you want aligns with your marketing strategy
  3. Set aside time to create your content uninterrupted
  4. Create a plan for scheduling and posting content

5. Experiment with new video techniques

3 easy transitions for any reelPlay Icon

Want to learn how to make eye-catching videos that grab your followers’ attention? Check out this tutorial for three easy transitions that’ll add some magic to your reels. ✨

  1. The Camera Tap: Use palm to cover and uncover new change
  2. Motion Magic: Snap to change
  3. The Pan: Pan up and return to original position to reveal new change

Looking for more inspiration? Check out our Born on Instagram interview series with small business owners who excel at using Instagram to expand their business and deepen customer relationships. Get inspiration from a social-first design studio, London’s first cactus and succulent boutique, Brazil’s must-have eyewear brand and more.

BY: Instagram Business Team

San Francisco, CA