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December 16, 2021

How to Create Instagram Content That Shines in 2022

BY: Instagram Business Team

San Francisco, CA

Ready to ring in 2022 with new content creation skills? Now’s the perfect time to learn!

We’ve rounded up some of our top Instagram for Business (@instagramforbusiness) social posts from this year that’ll help you and your team make consistent, fresh and engaging content for your audience all year long. Roll up your sleeves and dig in.

Learn to photograph products like a pro

You’ve already created quality products that your customers love. Now it’s time to make sure they look great on your feed! Watch the video above for tips on how to photograph products like a professional using just your phone.

Get your community involved

Your audience wants to see you win! Inviting your community to help share your brand’s story on their accounts is a great way to help reach new fans and customers. Start driving user-generated content by following the above three strategies for getting your audience excited about joining the fun.

Spruce up your feed

Tip 1: Take up space

Have ever seen a gorgeous Instagram feed and wonder what makes it so alluring? Earlier this year, Justina Blakeney (@justinablakeney), the founder and creative director of the nature-inspired home decor shop Jungalow (@thejungalow), shared simple tips on ways to give your content more creative direction and style. See the rest of her tips on our Instagram account.

Batch your content

Consistency is so important when telling your story on Instagram, but keeping up with posting may feel daunting at times. As you gear up for a new year, try creating content in batches to maintain a regular schedule. Here, Gelsandra “Gelly” Guzman (@gelsandra_guzman) and Valerie “Val” Diaz (@thejefacreator), co-founders of Posh Palma Styles (@poshpalmastyles), share their top tips for prepping content in advance. Read our full interview with the duo to get the rest of their tips.

Experiment with new video techniques

Want to learn how to make eye-catching videos that grab your followers’ attention? Check out this tutorial for three easy transitions that’ll add some magic to your reels. ✨

Add music and voiceovers to reels

Adding music and voiceovers to your reels is another fun way to express your brand’s unique personality. Learn how to add these audio-based features to your reels with the click of a few buttons.

Looking for more inspiration? Check out our Born on Instagram interview series with small business owners who excel at using Instagram to expand their business and deepen customer relationships. Get inspiration from a social-first design studio, London’s first cactus and succulent boutique, Brazil’s must-have eyewear brand and more.

BY: Instagram Business Team

San Francisco, CA