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Growing a business on Instagram: Shore Projects
Growing a business on Instagram: Shore Projects

Success story

20 November 2015

Growing a business on Instagram: Shore Projects

BY: Instagram Business Team

San Francisco, CA

Businesses around the world are growing their companies from the ground up with the help of Instagram. In the first crucial months of starting its watch company, Shore Projects in London turned to Instagram.

For the first six months of launching the business, the only platform that we actually focused on using was Instagram.
Neil Waller, Co-Founder (@shoreprojects)

Through imagery inspired by the British seaside, Shore Projects grew a strong following organically.

We really focused on capturing the spirit of the brand on Instagram. Although our account is inspired by the British beach, another big part of our feed is to show people out and about wearing our watches in different environments and in different countries.
Jono Holt, Co-Founder, Shore Projects

Using Instagram to attract people who are genuinely interested in its business and products, Shore Projects has grown into a global brand, with retailers around the world picking up its watches to sell in store.

We were very fortunate to be contacted by major retailers that could've only discovered Shore Projects through Instagram, because it's the only platform on which we were putting the brand out there.
Neil Waller, Co-Founder, Shore Projects

With its success, Shore Projects is keeping the momentum going with Instagram adverts.

The fact that we can do advertising on Instagram is just a way for us to think about how we can accelerate our growth and try to reach more people. We always knew that Instagram was an important platform, but we've learned that it's at the core of everything we're doing.
Neil Waller, Co-Founder, Shore Projects

Watch the video to see how this small business has grown into a global brand with Instagram.

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BY: Instagram Business Team

San Francisco, CA