When couple Caroline Grinsted and Tobias Zeller first moved to Berlin, Germany, they decided to host a supper club in their home. Following Cuban tradition, supper clubs started as a way for people to run informal restaurants in their homes, and they quickly emerged as some of the best places to eat good food.

As their supper clubs filled up week after week, Caroline and Tobias decided to expand their dinners and opened up an affordable, high-quality restaurant called Muse. With Caroline running the kitchen and Tobias manning the front-of-house, friend and Muse-regular Gigi Schwaff offered to start and run an Instagram account for the restaurant.

Through appetising photos of its daily dishes, Muse quickly grew its customer base.

Watch how Muse creates photos that appeal to new and regular customers alike.