Introducing Creator Marketplace, Where Brands Can Discover Creators to Collaborate With

clock image12 July 2022

(Update on September 16, 2022 at 2:30PM PT: Businesses can now request to join Instagram’s creator marketplace to help find creators they may want to connect with.)

Last year, we shared that a small group of brands would be testing a new set of tools for discovering and reaching out to creators. Building on these new tools, we are launching and testing Instagram’s creator marketplace on an invite-only basis to brands active in the US.

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Instagram’s creator marketplace is a new destination that allows brands to find creators they may want to connect with. They can use the desktop experience within Meta Business Suite to filter creators by gender, age, number of followers and interests. They’ll also be able to filter for creators based on the demographics of their engaged audience, using filters including gender, age, interests, country and city; see creators who have expressed interest in working with them, have tagged them or follow them; see similar creators to those they’ve already found through the filters; and add creators to saved lists.

After discovering potential creators for partnerships, brands can use creator marketplace to create campaigns and structured projects to share with creators—outlining their campaign overview, the desired deliverables, compensation and any additional information related to the creator project. Any messages brands send creators will land in a newly created Partnerships Messages inbox. Creators can respond to brands and coordinate with them directly within the Instagram app.

This is all part of our commitment to make Instagram the best place for creators to make a living doing what they love—all while helping brands discover creators to partner with.

Learn more about how collaborating with creators helps brands tap into creativity, connections and real business growth.