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2020年7月16日

ショッピング体験を充実させる新機能「Instagramショップ」

投稿者: Instagram Business Team

San Francisco, CA

Instagramでは、あらゆる規模のビジネスとクリエイターに向けた製品の開発を続けています。皆さまのビジネスの成功に不可欠な存在となることを願って開発されたショッピング機能に、Instagramを大好きなブランドや商品を見つけてショッピングを楽しめる最高の場所にするための、新しい機能が加わりました。

Instagram Shop: The new shopping destination

Instagram Shop is an in-app shopping destination where people can discover products and brands they love from across Instagram. Today, we have started public testing of Instagram Shop in the US and will expand globally in the coming weeks.

Instagram Shop features personalized recommendations based on the brands you follow as well as collections curated by the @shop team, an account created by our Instagram team that celebrates emerging businesses and the creators behind them.

Businesses can be featured on Instagram Shop by consistently tagging products in their content and creating collections of products in their shop on Instagram.

Facebook Pay: Seamless and secure payments across the family of apps

For purchases made with checkout, we’re rolling out Facebook Pay in the coming weeks in the US. Announced last year, Facebook Pay will provide a seamless, secure way to shop and make donations across our apps. It features an extra layer of security with anti-fraud monitoring and the ability to add a unique PIN or device biometrics, such as Touch or Face ID. Facebook Pay will also provide Purchase Protection on eligible products bought using Instagram checkout.

This is part of our on-going commitment to make it shopping even easier and more secure across our apps.

To learn more about setting up a shop on your Instagram business account, visit our setup guide.

投稿者: Instagram Business Team

San Francisco, CA