Small businesses around the world are turning to Instagram to easily advertise their products, apps and services. Pinrose, a playful perfume company, is using Instagram to reach the customers it needs to grow its e-commerce business.

For many small business owners like Shumate, running a business is time-consuming. So Instagram adverts were a natural and quick way for Pinrose to reach the exact people it wanted.

In just a week, Pinrose started seeing great results from its adverts on Instagram, with an increase in website traffic and engagement particularly on mobile.

For businesses wanting to get started with adverts on Instagram or increase campaign success, here are three best practices to follow.

The easiest way to get started on Instagram is by creating or linking an Instagram account. While you can use your Facebook Page to run Instagram adverts, we recommend creating an Instagram account or linking your existing account before launching your advert. Having an account gives you access to the full suite of advert tools, such as comment moderation, and the community can learn more about your story by following your profile.

Now that we've integrated Instagram adverts into Facebook's advert buying tools, advertising on Instagram is easier than ever. In fact, many of Facebook's best-in-class advertising features are available for Instagram advertising. This includes targeting your adverts to reach the exact audience you want, running adverts using specific objectives and tracking your campaigns to see how they do. You can also use the same photos and videos you use on Facebook, or you can create custom creative for Instagram.

The most rewarding part of running adverts is seeing how they perform. With Instagram adverts, you can achieve real business objectives such as increasing website clicks or online sales. When you use the Facebook pixel, you can optimise your adverts for these conversions, track your campaign results and retarget people who've visited your website. Learn how to easily set up and use the pixel.

No matter how busy your daily work gets, running adverts on Instagram is quick, easy and effective. Take a look at the video above for step-by-step instructions on how to set up your Instagram adverts through Adverts Manager on Facebook.