Read this guide for creative tips to enhance your photos and videos, as well as creative tools you can use to create content on Instagram.

Instagram is where you can showcase your business' personality. By sharing photos and videos, you can invite your audience to learn more about your business. Let's look at the eight ideas below to create different types of photos and videos.

Learn more about how to take photos and videos with your camera here.

Provide a tour of your workplace, spotlight a team member or show the process of creating your product or service.

Share a new product or product feature to create a buzz, or record yourself unboxing your own product. In the example above, @JARSbydani created buzz by sharing the new flavours she was working on prior to launching. (Update on 29 October 2021 at 11:00 PT: "@jars_by_dani" is now "@JARSbydani" throughout this post.)

Show people the different ways they can use your products and services, whether through your captions or in a video.

Celebrate holidays.

You can post about mainstream holidays or think about smaller holidays. For example, if you run a doughnut shop, mark your calendar to create a special post for National Doughnut Day. Look at this photo @JARSbydani created for Valentine’s Day.

If your business hosts events, invite your audience to post photos and videos before, during and after your event. Create a collection of your favourite moments by posting multiple photos or videos to tell the story of the night. Learn more about posting multiple photos or videos.

Ask customers for photos and videos with your products or services that you can share. You can even interview your trusted customers as they use them. Imagine a baker taking a video of a customer taking their first bite or a hair stylist filming a client during a cut.

Think about other photos and videos you've created for your marketing, such as posters or creative for your website, that you can share.

Whatever posts you decide to create, don’t be afraid to experiment with different types of posts and ask for your followers’ feedback on what they enjoy the most.

Make your shots more balanced with the rule of thirds.

Look at the elements that are the most important in your shot. Then place the subject of the photo at the intersection points of the grid lines, which divides the photo into thirds.

Use space to spotlight your subject.

If you want to highlight the subject of your shot, add space around the subject to make it stand out. For instance, take a look at how @JARSbydani highlights their products against the table.

Use leading lines in photos.

People’s eyes follow lines in your photos. Create photos where the lines draw the eye to the subject you want to highlight, like this photo where @JARSbydani used the spoons to lead your eyes to her jars.

Experiment with light at different times of day.

Capture the soft light at sunset or create stark shadows at midday with harsh light. Take a look at how @JARSbydani captured her shot. You can also take night-time photos with neon lights or a colourful filter help set a mood and contrast your photos.

Taking the perfect photo or video when you're struggling for time running your business can be hard. Use the five editing techniques below to enhance your photos after you've taken them.

Learn about specific creative effects you can use for your photos and videos here.

Crop to get your ideal image.

Play around with different zoom levels and angles for your shots. You can also share the same shot multiple times by cropping it differently each time. For instance, see how @JARSbydani has cropped her photo to zoom in just on her spoon.

When you're editing your photos, try tapping Lux, the magic wand on the top of your screen that appears when you take a photo using your in-app camera. Using Lux, you can immediately enhance your photos and videos by lightening shadows, darkening highlights and increasing contrast.

Overlay the filters on your photos and think about the mood they convey – such as Amaro if you want a vintage feel or Moon if you want classic black and white look.

Make your colours stand out.

Experiment with tools such as contrast and saturation to increase the intensity of your colours. Show off bold colours in your photos if that's the look you're going for, or tone it down if you're going for a more muted look. For instance, see how @JARSbydani’s post with her rainbow cake really pops here.

If the subject of your photo is set in the centre, add a vignette to darken your photo's edges to direct people's attention to it. Or, if you want to blur your background to focus on the subject in your foreground, try blurring it using "tilt shift".

Create high-quality videos with these six tips.

Learn more about how to post videos on your feed here.

Select a video cover that captures the essence of your video. Look at the bottom of the app after you shoot your video using the in-app camera. You'll have the option to choose your cover, trim the video and add a filter.

Show interesting visuals or share the most important points in your video upfront.

Tap on your screen on the object you want to focus on when you're recording. Keeping your shots in focus when filming a subject can make them look more professional.

Hyperlapse helps you create time-lapse videos. Boomerang helps you create a mini video that loops back and forth.

You can lean your phone against a wall or even get a tripod specifically for your phone.

Make a list of talking points or a pre-written set of questions to get employees or partners ready to answer official questions about your business.