Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form.

You’ll also see updated icons for our other creative apps Layout, Boomerang and Hyperlapse.

We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app.

The Instagram community has evolved over the last five years from a place to share filtered photos to so much more—a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.

Thank you for giving this community its life and color. From major brand announcements to new product launches, businesses of every size make Instagram a place to discover the wonder in the world. Every photo and video opens a window for people to connect with your business.

Review the Instagram brand guidelines and download the assets.