Drive awareness, increase customers and share your story amongst a highly engaged audience.

A seamless experience.

Instagram adverts appear in a bold, linear format at the centre of visual inspiration.

An Instagram photo advert
Photo adverts

Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.

Something went wrong
We're having trouble with playing this video.
Video adverts

Get the same visually immersive quality as photo adverts, with the added power of sight, sound and motion. And now, you can share videos that are up to 60 seconds long in landscape or square format.

Something went wrong
We're having trouble with playing this video.
Carousel adverts

Add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single advert.

Something went wrong
We're having trouble with playing this video.
Stories adverts

Complement your feed content with adverts on Instagram Stories. Connect with the over 250 million people using stories daily.1

Meet your business goals.

From brand awareness to an increase in customers, get the business results that you care about most.


Drive awareness of your business, product, app or service.

  • Reach

  • Reach and frequency

  • Brand Awareness

  • Local Awareness


Make potential customers more aware of your products or services.

  • Website Clicks

  • Video views

  • Reach and frequency


Increase product sales, mobile app downloads and even visitors to your shop.

  • Website conversions

  • Dynamic adverts on Instagram

  • Mobile app installs

  • Mobile app engagement

Getting started is quick and easy.

Instagram uses the same powerful advertising tools as Facebook. This way, you can set up, run and track campaigns in the same way as for Facebook adverts. If you're new to advertising on Instagram or even Facebook, here's how to get started.

1. Create a business Page and profile

You must have a Facebook Page to run adverts and create a free business profile on Instagram. If you don't have one yet, create a Page.

2. Set up your advert

Select your advert objective, target audience and advert format within Adverts Manager or Power Editor.

3. Determine your budget

Decide how long your adverts will run for and what budget you're comfortable with spending.

4. Publish

Now that your adverts are ready to go, click Publish. You'll receive a notification when your adverts have been approved and are ready to run.

All the ways that you can buy adverts.

You can buy, run and track adverts on Instagram in one of four ways.

Example of an Instagram post with a "Promote Post" button
Within the app

The easiest way to run adverts is by promoting posts that you've shared on Instagram. Simply select the post that you want to promote, then track how many people see and interact with your promoted post in the app.

Image of Facebook Adverts Manager
Adverts Manager

Adverts Manager uses the same powerful advertising tools as Facebook. You can set up, make changes and see results for all your Instagram campaigns, advert sets and adverts in one place. Adverts Manager is available on desktop and mobile.

Image of Facebook Power Editor
Power Editor

Use Power Editor if you need to create large amounts of adverts at once and have precise control over your campaigns. Power Editor is only accessible on desktop.

Sample of Instagram Partners
Instagram Partners

If you're short on time or need additional help, find an Instagram Partner to help you with everything from buying adverts to sourcing and delivering creative. All our Instagram Partners are proven experts in their field and are vetted by us.

Reach the people who matter most to you.

Make your adverts reach the exact audience that you want using our precise targeting options.


Target people based in specific locations such as counties, regions, cities or countries.


Narrow your audience based on information such as age, gender and languages.


Reach people based on interests such as the apps they use, adverts they click on and accounts they follow.


Define your audience by activities they do on and off Instagram and Facebook.

Custom Audiences

Run adverts to customers you already know based on their email addresses or phone numbers.

Lookalike Audiences

Find new people who are similar to your existing customers.

Automated targeting

We help you quickly create an audience who might be interested in your business using a variety of signals, including location, demographics and interests.

Advert targeting in Adverts Manager