An Instagram post from @shoplatinx featuring a woman wearing earrings - example of promote Instagram posts
Target audiences on Instagram - A post from @thesill Instagram page including a group of women in masks with a shirt that says Plants Make People Happy
Set an advertising budget with Instagram ads - a picture of flowers on @encrudo’s Instagram account
A picture of neon green shoes from @melissaofficial’s Instagram page - track your ad performance

Explore what's possible with Instagram Ads

Advertise your business and reach your next customers with precise targeting and actionable insights.

Boost your posts with a tap

Turn any of your posts into an ad instantly.

An Instagram post from @shoplatinx featuring a woman wearing earrings - example of promote Instagram posts

Inspire new audiences

Decide who matters most to your business, then reach them with adjustable targeting options.

Target audiences on Instagram - A post from @thesill Instagram page including a group of women in masks with a shirt that says Plants Make People Happy

Set a budget that works

The cost to advertise is up to you. Select a budget that fits your business goals and update it at any time.

Set an advertising budget with Instagram ads - a picture of flowers on @encrudo’s Instagram account

Track your ad performance

Deeply understand your ad performance with insights, so you can learn what works and improve over time.

A picture of neon green shoes from @melissaofficial’s Instagram page - track your ad performance

Simple and flexible
tools to meet your goals

Boost any post to turn it into an ad, or use Ads Manager for more advanced multi-platform campaigns.

A post from @reunionbread’s Instagram page with a man in a hat and loaves of bread in front of him - example of Shop Now button on Instagram

Easily turn your Instagram posts into ads.

Boost any post to turn it into an ad. Just decide where to send users, who should see it and how much to spend.

See How

Build multi-platform campaigns with Ads Manager

An advanced all-in-one tool for creating ads across Instagram, Facebook and more.

See How

A post from @thesill with a man standing among plants - run multi-platform campaigns in Ads Manager

Engaging Instagram ad formats to connect with customers

Take advantage of curated formats to create attractive Instagram ads to reach your goals.

Download the Small Business How-To Guide for advertising best practices and tips from small businesses like you!

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How to grow and scale your small business
Grab your audience's attention and share your story with eye-catching video formats across Instagram feed, Stories and Reels.

Stories

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Inspire your audience to discover, browse and purchase products directly from your Instagram Shop.

Instagram Shopping

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Bring people closer to products and brands they love by partnering with Instagram creators they trust.

Branded Content Ads

An example of branded content on Instagram from @propergnar page featuring a person with a skateboard

Get the latest from Instagram

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