Simple and flexible
tools to meet your goals

Boost any post to turn it into an ad, or use Ads Manager for more advanced multi-platform campaigns.

A post from @reunionbread’s Instagram page with a man in a hat and loaves of bread in front of him - example of Shop Now button on Instagram

Easily turn your Instagram posts into ads.

Boost any post to turn it into an ad. Just decide where to send users, who should see it and how much to spend.

See How

Build multi-platform campaigns with Ads Manager

An advanced all-in-one tool for creating ads across Instagram, Facebook and more.

See How

A post from @thesill with a man standing among plants - run multi-platform campaigns in Ads Manager

Engaging Instagram ad formats to connect with customers

Take advantage of curated formats to create attractive Instagram ads to reach your goals.

Download the Small Business How-To Guide for advertising best practices and tips from small businesses like you!

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How to grow and scale your small business
Grab your audience's attention and share your story with eye-catching video formats across Instagram feed, Stories and IGTV.

Stories
IGTV

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Inspire your audience to discover, browse and purchase products directly from your Instagram Shop.

Instagram Shopping

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Bring people closer to products and brands they love by partnering with Instagram creators they trust.

Branded Content Ads

An example of branded content on Instagram from @propergnar page featuring a person with a skateboard

Get the latest from Instagram

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@shop
@instagramforbusiness
@creators