BUILD YOUR BUSINESS ON INSTAGRAM.

Drive awareness, increase customers and share your story among a highly engaged audience.

A seamless experience.

Instagram ads appear in a bold, linear format at the center of visual inspiration.

An Instagram Photo Ad
Photo Ads

Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.

Something Went Wrong
We're having trouble playing this video.
Video Ads

Get the same visually immersive quality as photo ads—with the added power of sight, sound and motion. And now, you can share videos up to 60 seconds long in landscape or square format.

Something Went Wrong
We're having trouble playing this video.
Carousel Ads

Bring another layer of depth to campaigns where people can swipe to view additional photos or videos in a single ad.

Something Went Wrong
We're having trouble playing this video.
Stories Ads

Complement your feed content with ads on Instagram Stories. Connect with the 150M+ people using stories daily.1

Meet your business goals.

From brand awareness to an increase in customers, get the business results you care about most.

Awareness

Drive awareness of your business, product, app or service.

  • Reach

  • Reach & Frequency

  • Brand Awareness

  • Local Awareness

Consideration

Have potential customers learn more about your products or services.

  • Website Clicks

  • Video Views

  • Reach & Frequency

Conversion

Increase product sales, mobile app downloads, even visitors to your store.

  • Website Conversions

  • Dynamic Ads on Instagram

  • Mobile App Installs

  • Mobile App Engagement

Getting started is quick and easy.

Instagram uses the same powerful advertising tools as Facebook. That way, you can set up, run and track campaigns the same way you do with Facebook ads. If you're new to advertising on Instagram or even Facebook, here's how to get started.

1. Create a Business Page & Profile

You must have a Facebook Page to run ads and create a free Business Profile on Instagram. If you don't have one yet, create a Page.

2. Set Up Ad

Select your ad objective, target audience and ad format within Ads Manager or Power Editor.

3. Determine Budget

Decide how long your ads will run and what budget you're comfortable with spending.

4. Publish

Now that your ads are ready to go, hit publish. You'll get a notification when your ads are approved and ready to run.

All the ways you can buy ads.

You can buy, run and track ads on Instagram in one of four ways.

Example of an Instagram post with "Promote Post" button
Within the App

The easiest way to run ads is by promoting posts you've shared on Instagram. Just select the post you want to promote, and then track how many people are seeing and interacting with your promoted post in the app.

Image of Facebook Ads Manager
Ads Manager

Ads Manager uses the same powerful advertising tools as Facebook. You can set up, make changes and see results for all your Instagram campaigns, ad sets and ads in one place. Ads manager is available on desktop and mobile.

Image of Facebook Power Editor
Power Editor

Use Power Editor if you need to create large amounts of ads at once and have precise control of your campaigns. Power Editor is only accessible on desktop.

Sample of Instagram Partners
Instagram Partners

If you're short on time or need additional help, find an Instagram Partner to help you with everything—from buying ads to sourcing and delivering creative. All Partners are proven experts in their field and vetted by us.

Reach people who matter most to you.

Make your ads reach the exact audience you want using our precise targeting options.

Location

Target people based in specific locations like states, provinces, cities or countries.

Demographics

Narrow your audience based on information like age, gender and languages.

Interests

Reach people based on interests like apps they use, ads they click and accounts they follow.

Behaviors

Define your audience by activities they do on and off of Instagram and Facebook.

Custom Audiences

Run ads to customers you already know based on their email addresses or phone numbers.

Lookalike Audiences

Find new people who are similar to your existing customers.

Automated Targeting

We help you quickly create an audience who might be interested in your business using a variety of signals including location, demographics and interests.

Ad Targeting on Ads Manager