FEATURED
![how to start reaching customers with your shop](https://scontent-iad3-2.xx.fbcdn.net/v/t39.2365-6/306070616_430883832440470_3012954200413678616_n.png?stp=dst-webp&_nc_cat=100&ccb=1-7&_nc_sid=e280be&_nc_ohc=TiEp-d8IhWwQ7kNvgHfVHOu&_nc_ht=scontent-iad3-2.xx&oh=00_AYAm824bt9jo9ZaLWmK5ovFc3aUNMXYhB_AU6tqtILyCgw&oe=66BEDDD7)
FEATURED
![Here is your guide to how to create effective Reels ads.](https://scontent-iad3-2.xx.fbcdn.net/v/t39.2365-6/305269849_1514603408972883_1885875655451265664_n.png?stp=dst-webp&_nc_cat=100&ccb=1-7&_nc_sid=e280be&_nc_ohc=L3gNHx2H0VkQ7kNvgHx-EEd&_nc_ht=scontent-iad3-2.xx&oh=00_AYBFzhg4E-9WzcvhAW0Lqv9LxfM5cFtkuFad02Ra8JiMdA&oe=66BED57C)
FEATURED
![Here is your guide to how to create effective Reels ads.](https://scontent-iad3-2.xx.fbcdn.net/v/t39.2365-6/302574549_496054948525823_2005196720240255639_n.png?stp=dst-webp&_nc_cat=100&ccb=1-7&_nc_sid=e280be&_nc_ohc=o3BowNjPTtEQ7kNvgEM2JBl&_nc_ht=scontent-iad3-2.xx&oh=00_AYAMoWXW0WNrS76_cYeYBhwI60ly8EUkhvk97F4MSHqxOA&oe=66BEFD50)
CREATORS
Here’s your guide to help get the most out of creators for your business.
![example of instagram sponsored ad on stories with a product tag, featuring a person laying on grass and smiling, from @deelincolnn's page](https://scontent-iad3-2.xx.fbcdn.net/v/t39.8562-6/206163891_324896196013239_1275839557934338059_n.png?stp=dst-webp&_nc_cat=100&ccb=1-7&_nc_sid=7785fb&_nc_ohc=JTD_Q6ZtLpkQ7kNvgG8I93L&_nc_ht=scontent-iad3-2.xx&oh=00_AYB73uiChgPzbb3OxrL4NthzLyXttDOPCzjrZjNf_5Ue2Q&oe=66AA7C16)
Create ads people want to see
90% of people follow a brand on Instagram. That means they show up to hear from and connect to brands.
Energize your brand
Showing up on Instagram helps businesses fuel their brand’s popularity and relevance.
Inspire people to take action
Instagram content engages and motivates people. 87% say they take action after seeing a product on Instagram.
![example of instagram sponsored ad on stories with a product tag, featuring a person laying on grass and smiling, from @deelincolnn's page](https://scontent-iad3-2.xx.fbcdn.net/v/t39.8562-6/206163891_324896196013239_1275839557934338059_n.png?stp=dst-webp&_nc_cat=100&ccb=1-7&_nc_sid=7785fb&_nc_ohc=JTD_Q6ZtLpkQ7kNvgG8I93L&_nc_ht=scontent-iad3-2.xx&oh=00_AYB73uiChgPzbb3OxrL4NthzLyXttDOPCzjrZjNf_5Ue2Q&oe=66AA7C16)
Reach the right people. Right now.
Instagram gives you lots of ways to precisely target the audiences that matter most to your business.
With more creative ways to tell your brand story
Reach people with video, everywhere they watch
Tell your brand story with Stories, Reels, Instagram Video, and Feed Video.
Turn content into connections with creators
Tap the relevance and trust of creators through branded content collabs that put your products in front of new audiences across Instagram.
Sephora lifts awareness through creators
![a shot of a drink, oranges, spices and a sephora bottle, from @sephora's page](https://scontent-iad3-1.xx.fbcdn.net/v/t39.8562-6/202154240_1808434739361462_6329762964580275200_n.png?stp=dst-webp&_nc_cat=107&ccb=1-7&_nc_sid=7785fb&_nc_ohc=IwezNdgAXwsQ7kNvgGeLZB3&_nc_ht=scontent-iad3-1.xx&oh=00_AYDxxePZyM-TUZ8d_5aGRGVeiPHMSsomNaKdGZM2J3GIyA&oe=66AA90E4)
17 PTS. Lift in ad recall with creator assets + business as usual assets