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Instagram Business Marketing Plan

Reels

Create and discover short, entertaining videos on Instagram

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Instagram Creators

Instagram Creators

You were made for this. Now it's time to make your community.

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Inspiring stories from women-led, minority businesses

Community

Inspiring stories from women-led, minority businesses

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example of instagram sponsored ad on stories with a product tag, featuring a person laying on grass and smiling, from @deelincolnn's page
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INSTAGRAM GIVES YOUR BRAND MORE WAYS TO FLEX

Let every side of your brand break through. With more ways to create, there’s more ways to flex.

CREATE ADS PEOPLE WANT TO SEE

90% of people follow a brand on Instagram. That means they show up to hear from and connect to brands.

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ENERGIZE YOUR BRAND

Showing up on Instagram helps businesses fuel their brand’s popularity and relevance.

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INSPIRE PEOPLE TO TAKE ACTION

Instagram content engages and motivates people. 87% say they take action after seeing a product on Instagram.

example of instagram sponsored ad on stories with a product tag, featuring a person laying on grass and smiling, from @deelincolnn's page

REACH THE RIGHT PEOPLE. RIGHT NOW.

Instagram gives you lots of ways to precisely target the audiences that matter most to your business.

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WITH MORE CREATIVE WAYS TO TELL YOUR BRAND STORY

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Reach people with video, everywhere they watch

Tell your brand story with Stories, Reels, IGTV, and Feed Video.

Turn content into connections with creators

Tap the relevance and trust of creators through branded content collabs that put your products in front of new audiences across Instagram.

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SEPHORA LIFTS AWARENESS THROUGH CREATORS

a shot of a drink, oranges, spices and a sephora bottle, from @sephora's page

17 PTS. Lift in ad recall with creator assets + business as usual assets

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