Here's your guide to help get the most out of creators for your business.
BUILD STRONGER CONNECTIONS
Instagram gives brands more ways to use the power of video to reach new audiences and create meaningful connections.
LEAD THE CONVERSATION
Instagram is home to buzzworthy and culture-defining video content, where people come to watch and share posts made by their favourite creators.
REACH DESIRABLE AUDIENCES
Sought-after audiences are amongst the most active on our platform. 91% of active Instagram survey respondents say they watch videos on Instagram weekly*.
Amplify the impact by buying video across surfaces
Inspire action with Stories ads
Use the full-screen, immersive environment of Stories to spark engagement and drive action. 50% of Instagrammers have visited a website to buy a product/service as a result of seeing it in Stories.
Participate in culture with Reels
Attract new audiences, express your brand and join in trends with bite-sized, entertaining reels
3.3-PT lift in shopper consideration for new products
GET THE MOST OUT OF USING VIDEO ON INSTAGRAM
ADDITIONAL VIDEO RESOURCES
EVEN MORE WAYS TO FLEX WITH CREATORS
Explore the ways that working with creators can amplify your business.