BUILD STRONGER CONNECTIONS
Instagram gives brands more ways to use the power of video to reach new audiences and create meaningful connections.
LEAD THE CONVERSATION
Instagram is home to buzzworthy and culture-defining video content, where people come to watch and share posts made by their favorite creators.
REACH DESIRABLE AUDIENCES
Sought-after audiences are among the most active on our platform. 91% of active Instagram survey respondents say they watch videos on Instagram weekly.*
AMPLIFY IMPACT BY BUYING VIDEO ACROSS SURFACES
Inspire action with Stories Ads
Use the full-screen, immersive environment of Stories to spark engagement and drive action. 50% of Instagrammers have visited a website to buy a product/service as a result of seeing it in Stories.