Stories are growing like crazy. Has your brand caught up?
500 million Instagram accounts use Instagram Stories every day.1 And businesses are seeing success with stories ads for a range of objectives.
of US marketers surveyed plan to continue using Stories ads in the next 6 months1
of the most viewed Instagram Stories are from businesses2
of businesses on Instagram worldwide created at least one story during a typical month3
Stories make full use of the mobile screen, offering businesses a beautiful, distraction-less canvas.
The online retailer, Overstock, used beautiful, product-focused videos in Instagram Stories to gain ad efficiencies and improve its brand perception.
KFC Italy launched a new bucket menu item with playful and fun stories-first creative, resulting in increased awareness and favorability.
India’s largest food delivery platform used ads in Instagram Stories to find new users and drive app installs with immersive video ads.
Awareness, recall, purchase lift, sales and more—stories ads can help your business drive beautiful results.