Stories are growing like crazy. Has your brand caught up?
Instagram Stories and stories ads are available to businesses worldwide. Here are some quick ways to get started.
Organic stories are seen by people that follow your Instagram account and disappear from view after 24 hours.
Stories ads can run for as long as you wish and can be optimised to match the business objective that matters to you. Here's how you can create a stories ad using Ads Manager:
Go to Ads Manager. You can either use guided creation or quick creation to create an ad. Click Create.
Select the Brand Awareness, Reach, Video Views, Conversions, App Installs, Lead Generation or Traffic objective.
In the Placements section, select Automatic placements or Edit placements. Instagram Stories is selected by default in both work streams.
Follow the rest of the steps to continue building your ad campaign. When you're ready, click Confirm to publish your changes.
Awareness, recall, purchase lift, sales and more – stories ads can help your business drive beautiful results.