Business

Instagram Stories

Stories are growing like crazy. Has your brand caught up?

OVERVIEW HOW TO CREATIVE BRAND BUILDING PERFORMANCE CREATORS FAQS

If you have Instagram, you have Stories.

Instagram Stories and Stories ads are available to businesses worldwide. Here are some quick ways to get started.

Something went wrong

We're having trouble with playing this video.

Learn more

Try an organic story.

Organic stories are seen by people that follow your Instagram account and disappear from view after 24 hours.

Step 1

Swipe right from anywhere in feed.

Step 2

Tap

at the bottom of the screen to take a photo, or tap and hold to record a video. To choose a photo from your phone's library or gallery, swipe up anywhere on the screen. If the photo or video you choose doesn't fit on the screen at first, pinch to change the size.

Step 3

Tap

to draw, add text or a sticker to your photo or video. Tap Undo to remove a drawing effect or Done to save it. To remove text or a sticker, drag and drop it to the bottom of the screen.

Learn more

Create a Stories ad.

Stories ads can run for as long as you wish and can be optimised to match the business objective that matters to you. Here's how you can create a stories ad using Ads Manager:

Step 1

Go to Ads Manager. You can either use guided creation or quick creation to create an ad. Click Create.

Step 2

Select the Brand Awareness, Reach, Video Views, Conversions, App Installs, Lead Generation or Traffic objective.

Step 3

In the Placements section, select Automatic placements or Edit placements. Instagram Stories is selected by default in both work streams.

Step 4

Follow the rest of the steps to continue building your ad campaign. When you're ready, click Confirm to publish your changes.

Learn more

Learn more about stories.

Automatically transform your assets into creative fit for Stories

Showcase more products and tell a deeper story with Stories carousel ads

Help people seamlessly discover your brand and products with collection ads in Stories

Try Stories ads today.

Awareness, recall, purchase lift, sales and more – Stories ads can help your business drive beautiful results.

Create ad

For the latest news, tips and stories
from our vibrant community of businesses.