A little playful. A lot of impact.
People love interactive features in stories. So now we're making that type of engagement available in ads, starting with the polling sticker.
People and businesses alike have been enjoying using interactive stickers in their Instagram Stories to engage directly with their followers. 60% of businesses on Instagram Stories use an interactive element in their organic story – hashtag, @mention or poll sticker – every month.1
Now, go beyond your follower base to reach your target audience with these playful elements.
The polling sticker increased three-second video views in nine of ten beta campaigns.2
Next Games' polling sticker ad drove 40% more app installs3 when launching its new game The Walking Dead: Our World.
COLLUSION used the polling sticker ad to start a conversation and engage with customers when launching its new gender-fluid fashion brand.
Creating an interactive stories ad is simple. In Ads Manager, choose Instagram Stories as your only ad placement. Then, where you upload your creative and edit your ad's text, tick the box "Add an interactive poll".